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  • Östberg, Wilhelm
    Stockholm University, Faculty of Social Sciences, Department of Human Geography.
    Bringing back the trees2017In: Kenya Past and Present, ISSN 0257-8301, no 44, 11-22 p.Article in journal (Other academic)
    Abstract [en]

    Anthropologist Wilhelm Östberg documents what happened when a small NGO went to West Pokot to encourage livestock herders to plant trees. 

  • Zentner, Sara
    Stockholm University, Faculty of Social Sciences, Department of Human Geography.
    The impact of energy- and building policy on property companies in Sweden: Mandatory regulations vs. voluntary commitments2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    What forces are today driving large property companies in Sweden to save energy and increase energy performance in buildings? This master thesis focusing on mandatory- and voluntary policy has used a Political Science perspective on Urban Planning questions. In this qualitative case-study, interviews were conducted with 7 out of the 10 biggest property companies in Sweden. It includes both an investigation into which policies are found to be relevant for companies as well as a discussion about which actors are pushing them to reduce energy and become more sustainable. Results show that companies make voluntary commitments that go beyond what current mandatory building- and energy regulations demand. Instead they use voluntary policy 25-35% below BBR-levels, mainly by using building certification Miljöbyggnad, to certify and communicate their efforts. All companies have energy targets published in yearly reports and continuously work to reduce their energy- and emissions output. Yearly reports also show that 6 out of 7 companies now use the Global Reporting Initiative (GRI). Some have joined benchmarking initiative GRESB or the CDP. The use of voluntary informational disclosure systems show that companies are under increasing pressure to become more (verifiably) sustainable. 

  • Enkhtsetseg, Mandukhai
    Stockholm University, Faculty of Social Sciences, Department of Human Geography.
    Barriers to sustainable water resources management: Case study in Omnogovi province, Mongolia2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    This study examines the barriers to sustainable water resources management in water vulnerable, yet a mining booming area. The case study is conducted in Omnogovi province of Mongolia in Nov-Dec 2016. This study presents how the Omnogovi province manages its water with increased mining and examines what hinders the province from practicing sustainable water resources management and examines the involvement of residents in the water resources management of Omnogovi province. Qualitative approaches such as semi-structured interviews, participatory observation and literature review were used in this study. This study demonstrates that the water resources management of Omnogovi province is unsustainable in this time period, yet the implementation of IWRM approach has improved the water resources management of the province. The barriers to sustainable water resources management in Omnogovi province are inefficient governance and poor enforcement of law, today. Despite it, data-scarcity and transboundary water issues might become barriers to practice efficient water resources management in the province. The involvement of residents in water resources management of Omnogovi province is deficient, yet the implementation of participatory approach and establishment of RBC might improve the participatory governance. The study shows IWRM can improve the water resources management of a developing country, yet it can be time-consuming, costly and challenging to implement in a country, which is still in socio-economic and political transition. 

  • Zetterberg, John
    Stockholm University, Faculty of Social Sciences, Department of Human Geography.
    Migration Stories: A Case Study on the Life Course, Social Networks and Mobility Intentions of Refugees in Hofors2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    This thesis explores the mobility intentions of refugees in Hofors. The aim is to apply the theoretical framework of the life course perspective and social network theory; evaluating their suitability in approaching the topic of refugees’ mobility intentions in the Swedish countryside. The research questions ask how the life courses, social networks, and the specific locality influences their mobility intentions. The empirical research is based on biographical interviews and participatory mapping with refugee migrants residing in Hofors and an expert interview with a municipal employee. The findings illuminate: the role and dominance of different life domains at different timings (e.g. importance of the work domain in the initial stages of integration), the function of social networks as a resource of information, and the social context offered by Hofors (facilitating certain resources) – indicating the central importance of this conjunction, between the needs of trajectories within certain life domains and the ability of the locality to satisfy these needs, in influencing the mobility intentions. The research is situated in the field of international migration to the Swedish countryside, focusing on how rural municipalities can retain more refugees, by addressing the issue from the perspective of refugee migrants.

  • Alrawi, Loey
    Stockholm University, Faculty of Humanities, Department of Archaeology and Classical Studies, Archaeological Research Laboratory.
    DNA Analysis on a Viking-age boat grave from Sala hytta Västmanland, grave A22017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Viking-age boat grave burials are a less common but still repeatedly used way to bury the dead during the late Iron Age. Boat burials are exceptional in many aspects, not only due to placing the individual in a boat with numerous burial gifts including animals, but also by burying the individual without prior cremation, a common practice during the Iron Age. The aim of this thesis is to genetically analyse inhumation boat graves and compare the genetic composition of the ancient individuals with modern populations through population genetic analyses. This will highlight these particular human remains in a mobility context. A total of 11 individuals was analysed, but only one yielded enough DNA for further statistical analyses. This one individual proved genetically exceptionally well preserved. The results clearly show that the individual (a female) has a genetic affinity to populations in northern Europe. However, the results do not discriminate between modern Baltic/Scandinavian populations, depending on the statistical test.

  • Åhman, Kat
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, Gender Studies.
    Linjer mot lycka: En kunskapsfördjupning rörande transpersoner med ätstörningar2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med denna uppsats är att genom att använda ett specifikt teoretiskt ramverk kunna undersöka och problematisera den stora förekomsten av transpersoner med erfarenhet av ätstörningar. Ramverket är baserat på Sara Ahmeds teorier om orientering och bygger på synen på samhället som uppbyggt av heteronormativa linjer vilka transpersoner förhåller sig till. Genom att välja ut illustrerande exempel från två antologier kretsade kring kropp och identitet har jag kunnat peka på att den press som transpersoner utsätts för i samhället leder till minskat handlingsutrymme, maktlöshet, kroppslig dysfori och assimilation. Med behovet av att reglera de känslor som uppstår samt den fysiska kroppen kan ätstörningen ses som ett verktyg med dubbel funktion. Dels för att hantera maktlösheten inför världen och återta kontroll över den kropp som någon annan definierat och begränsat. Och dels utifrån behovet av att skapa sig själv som begriplig inför sig själv och världen - för att kunna existera. 

  • Andreasen, Malin
    et al.
    Stockholm University, Faculty of Social Sciences, Department of Social Work.
    Björklund, Erica
    Stockholm University, Faculty of Social Sciences, Department of Social Work.
    "En förälder är förälder. Punkt." Men "det är ju inte så att man bara kan byta ut en mamma mot en pappa".: En kritisk diskursanalys av familjerättssekreterares resonemang om föräldraskap.2017Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study was to examine social workers arguments behind the investigationfor children custody, resident and social intercourse due to possible parentage discourses.Results from earlier research has shown that societal discourses makes a difference betweenmothers and fathers due to traditional stereotypes something that contrasts with the officialSwedish family politics. Socialconstructionism and critical discourse analysis creates thetheoretical approach for this study which was aimed to illustrate how social workersreproduce and maintain societal discoureses about parents, fathers and mothers. The analyzewas based on four semi-structured interwieves, using vinjettes to enable detailedargumentation about parentage according to gender. To identify possible discoursesFaircloughs (1992) critical discours analysis about three dimensions of discours was appliedto the material. The analyze resulted to four discourses about parentage, motherhood,fatherhood and governing discourses. These discourses showed how social workers tend toget affected by organizational discourses about parents being gendernatural, but also bysocietal discourses about mothers being a childs primary caregiver and fathers being a childssecondary caregiver. The results indicate that social workers contribute to theese discoursesbeing maintained.

  • Isgren, Siri
    et al.
    Stockholm University, Faculty of Social Sciences, Department of Social Work.
    Leppäniemi, Mattias
    Stockholm University, Faculty of Social Sciences, Department of Social Work.
    ”Ekonomin sprack totalt”: En kvalitativ studie av insatsen ”egna medels” betydelse för brukare ur ett självständighetsperspektiv2017Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study aims to examine the service “egna medel” provided by Swedish social services. A client using this service provides a mandate to the social services to manage their income and pay necessary outgoings in their place. This study aims to explore the underlying needs which makes the client require the service, what the service signifies in the client’s life and whether the clients using this service feel that “egna medel” provides them a possibility to live an independent life. The empirical data was collected by means of seven qualitative interviews with clients in Stockholm county. The results were analysed with a theoretical framework circuiting around the notions of independence and normalization. The results show that the service provides the clients with a sense of security and keeps them from falling back into mental illness or drug abuse. In addition the results show that the clients perceive themselves as independent despite having conceded the control over their economy to the social services. The results also show that the clients are constrained from living like others due to their low income, not due to the service “egna medel”. 

  • Holst, Fredrich
    Stockholm University, Faculty of Social Sciences, Department of Social Work.
    Om du frågar mig så ska jag berätta: En kvalitativ studie om vad som främjar återhämtningsprocessen från ett missbruk – en tolkning av fyra nyktra missbrukares berättelser2016Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: The aim of this study is to investigate factors that people with a past addiction problem expressed have promoted their recovery process. Method: This qualitative study is based on an inductive approach using the theory of sense of self. Data was collected through four [4] semi-structured interviews, a narrative based technique that focus on stories in a whole. The interviews were analysed using thematic analysis. Results: The thematic analysis resulted in three main themes; to be attractive, a new context and community, people and events that made an impression. Conclusion: The importance of gaining access to a new context, a context that contributed with alternative ways of life. A context where individuals can reflect themselves in other people's experiences with it a better or a more positive understanding of themselves and their situation. And that the recovery process from an overall perspective, shows the importance of meeting the many needs of the client. 

  • Billebo, Sofia
    Stockholm University, Faculty of Social Sciences, Department of Human Geography.
    Re-colonization of Wolves in Sweden – Conflicting Rural Realities2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    This study analyses the wolf (canis lupus) and human relations in Swedish landscapes. By addressing the change of ideas influencing land use and nature management during the time when the wolf was considered functionally extinct, two parallel realities appear that is shown to be something that the participants in this study relates and recognizes as their reality. These realities in turn can be understood against the background of environmental philosophy and the anthropocentric and eco-centric view of nature and the instrumental and intrinsic value that the nature may carry. Life story interview is used as a method to grasp these details in an individual’s perception of the wolf and nature. Since the wolf is considered to be as a division between rural and urban people, the study also analyses how people sharing the space with the wolf is referring to these dichotomies and how they identify with their surroundings. With contradictory, data a new way of conceptualize this is suggested: that urbanity and rurality is something that could be seen as performativity, something that you do rather than something that you are (Butler 2007). One might express identification with rural space but have an urban performativity i.e. working, living part-time, influenced by ideas represented in urban lifestyles. While the rural performativity is mirrored by living, working and sharing the ideas of how that landscape is used.

  • Almqvist, Madeleine
    Stockholm University, Faculty of Social Sciences, Department of Human Geography.
    Vägen till en givande medborgardialog: En studie av framgångsfaktorer för muntlig kommunikation vid samrådsmöten2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [sv]

    Studien är en explorativ undersökning som syftar till att studera den muntliga kommunikationen vid samrådsmöten i detaljplaneprocessen idag och vilka framgångsfaktorer som finns och kan stärkas i framtiden. Syftet är också att tvärvetenskapligt undersöka länken mellan samrådsmötenas svårigheter och framgångsfaktorer med hälsoteorin känsla av sammanhang (kasam) om hur meningsfullhet, begriplighet och hanterbarhet kan användas som ledord för att överkomma svårigheter. Studien har sin utgångspunkt i två icke-deltagande observationer av samrådsmöten genomförda av Stockholm Stad och sex efterföljande djupintervjuer med de tjänstemän eller konsulter som varit med och utformat eller genomfört den muntliga kommunikationen. Resultatet visar på otillfredsställande meningsfullhet gällande formen för samrådsmötet och medborgarnas upplevelse i och med oklart syfte och mål samt olika förväntningar, vilket ledde till sammanställning av syftes- och målmodeller att användas som underlag till utformning av samrådsmöten. Studien genererade också en modell över framgångsfaktorer för muntlig kommunikation vid samrådsmöten med kasam som utgångspunkt, där också aspekter kring till viss del otillfredsställande begriplighet och hanterbarhet omfattas. Kasam-komponenterna anses av forskaren ha tydliggjort på vilka områden och på vilket sätt frustration och svårigheter uppkommer vid samrådsmöten och vilka aspekter som skulle kunna stärkas för att förebygga detta.

  • Morgner, Katarina
    Stockholm University, Faculty of Social Sciences, Department of Human Geography.
    (UN) EQUAL ACCESSIBILITY TO URBAN LABOR MARKET: CASE STUDY OF STOCKHOLM2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
  • Lidmo, Johannes
    Stockholm University, Faculty of Social Sciences, Department of Human Geography.
    The day after the Stockholm 2013 riots: Järva as The Safe City?2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Urban riots have increased in the global-north in recent years. Previous research on riots identify causes and triggers, but also where they are more likely to happen. Rioters, residents and the police are commonly studied. Housing companies and related stakeholders with a long-term interest in the local environment are under-studied in relation to riots, but also the long-term effects. This thesis aims to contribute to an increased understanding of the long-term effects of riots. In doing so, literature on riots, neoliberalisation and Jacques Rancière’s understanding of politics synthesise the theoretical framework. The thesis is based on a case-study of the Stockholm 2013 riots including participatory observations and interviews of housing companies and other ‘long-term’ actors. Some established practices on ‘safety measures’ in public spaces have intensified, and to some degree extended, since the Stockholm riots. Simultaneously, safety as an overall objective frames most practices by the participants, and tend to be viewed as consensus. The participants, however, rarely recognise their own role in relation to the riots, in which it is concluded that urban riots are to be expected in the future unless they start recognising their own role in shaping the environment that they are trying to overcome. 

  • Lowry, William
    Stockholm University, Faculty of Social Sciences, Department of Human Geography.
    White men can move: Agency, mobility, language and privilege in a translocal perspective2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    This thesis will explore the utility of translocal approaches in understanding the lived experiences of white, native English-speaking men working in the hospitality industry in Stockholm. This thesis takes the form of a qualitative case study, relying primarily on 10 in depth interviews and observations. The participants in this study are identified as highly mobile. The embodied, emotive interactions of mobile individuals with place are investigated and their experience of place and mobility is discussed in relation to agency and the normative structures in a local and global context. The research participants interviewed for this research project are demonstrated to be agentic, privileged actors at a global scale through their normative whiteness and nationality. This privilege underlies their identity as mobile. At a local scale, the utility of the deployment of the English language is shown to be dependent on the discursive position of the speaker, due to the monolingual norm present in Sweden. The English language workplace is shown to be a translocal place at the intersection of local and translocal linkages.

  • Verduras Dietl, Monica
    Stockholm University, Faculty of Social Sciences, Department of Human Geography.
    Green spaces in cities?: Analysis and comparison of green spaces in Stockholm and Madrid2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The presence of green spaces in cities has been increasingduring recent years. The aim of this thesis is to understand the importance of these areas in the city through the ecosystem services approach, and to provide an example on how that approach is undertaken in two different European cities: Madrid and Stockholm. By using Geographic Information Systems, interviews with planning representatives in both countries, and planning documents, it was found that even though this approach is known and mentioned in both cases, the outcome in the distribution and accessibility of these areas varies widely from one study area to another.

  • Åström Eriksson, Karolina
    Stockholm University, Faculty of Social Sciences, Department of Human Geography.
    Värdering av kulturmiljöer i svenska översiktsplaner - från 1990 till 20162017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [sv]

    Uppsatsens syfte är att undersöka hur byggd kulturmiljö värderas i svenska kommuners översiktsplaner samt om och hur översiktsplanerna speglar den utveckling som skett inom kulturmiljövården - från att huvudsakligen belysa materiella värden till en växande betoning på immateriella, sociala och ekonomiska värden. Metoden för uppsatsen är kvalitativ innehållsanalys. Tre nyckelord (kulturmiljö, kulturhistorisk och kulturarv) användes och de kontexter de figurerade i analyserades för att undersöka hur nio värden kopplade till kulturmiljöer förekom i 40 översiktsplaner. Värdena har hämtats ur Masons (2002), Bond & Worthings (2016) samt Unnerbäcks (2002) skrifter. Frågeställningarna är ”Hur värderas byggd kulturmiljö i svenska kommuners översiktsplaner?”, ”Finns det skillnader i hur kulturmiljö värderas i svenska kommuners översiktsplaner beroende på om de är antagna före eller efter 2010?” samt ”Speglar översiktsplanerna den utveckling som skett i kulturmiljövården från att färmst framhålla kulturmiljöers materiella värden till att belysa även de immateriella, sociala och ekonomiska värdena?”. Översiktsplaner antagna före och efter 2010 (då nya plan- och bygglagen antogs) skiljer sig inte på något avgörande sätt i värderingen av kulturmiljö.  Undersökningen visar att ett skifte i synsätt skett tidigare, sannolikt under 1990-talet i samband med ändringar som gjordes i plan- och bygglagen 1996, införandet av miljöbalken 1998 och de nationella miljömålen 1999.

  • Hennerdal, Ida
    Stockholm University, Faculty of Social Sciences, Department of Human Geography.
    Mellan det globala och det lokala: Örebro kommuns klimatstrategi ur ett policymobilitetsperspektiv2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Local authorities increased interest in climate mitigation policy has in recent years attracted interest from researchers. Compared to local authorities in most other countries, Swedish municipalities enjoy a larger portion of autonomy. This makes them particularly interesting to study from a policy mobility perspective. The aim of this study is to explore how local authorities develop climate policy, the case chosen for this inquiry is Örebro municipality and its climate strategy approved in 2016. By applying the theoretical framework of policy transfer, to some extent, but especially policy mobility the thesis discovers how local authorities develop their climate policy. It also uncovers from where they gather knowledge and inspiration, faced with the global scope of climate issues. The result show that policy mobility provides great explanatory value in understanding the assemblage that is Örebro municipality’s climate strategy. The result, however, also challenges the notion forwarded within the field of policy mobility that the national scale is not very important for local policy development. The study also show that some policy areas are more easily influenced by the global scale, while other areas are more depended on similarities in context between the ‘sending’ and the ‘receiving’ actor, that is Örebro municipality. 

  • Undén, Diana
    Stockholm University, Faculty of Social Sciences, Department of Human Geography.
    The road to sustainable building - ‘as clear as mud’?: Investigating the conditions for sustainability transitions in Sweden: A case study of earthen and straw bale builders.2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Achieving a transition to sustainability and decrease the environmental impact of building is part of Sweden's sustainability goals. Authorities and policy makers have a big responsibility to promote and facilitate this transition, but how this is to be achieved is not as readily answered.

    Using the multi-level perspective on socio-technical transitions, this thesis investigates the conditions for sustainability transitions in Swedish building by learning from the case of earthen and straw home builders.

    Qualitative mixed methods research, including questionnaires and semi-structured interviews was carried out to explore drivers and barriers for innovative sustainable building in Sweden.

    Findings suggest that there are barriers for innovative sustainable building in Sweden that might slow down the sustainability transition process, not in terms of regulation but in practices and norms in the current socio-technical regime.

  • Love, Calum
    Stockholm University, Faculty of Social Sciences, Department of Human Geography.
    Social-Ecological Dynamics of Inland Fisheries: The case of Lake Balkhash, Kazakhstan2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Lake Balkhash is one of Central Asia’s largest water bodies, and is the second largest fishery in the republic of Kazakhstan, accounting for 31% of the country’s total fish capture. Following the dissolution of the Kazak Soviet Socialist Republic in 1991 the Balkhash fishery experienced sharp contractions in productive output with reported annual catch rates halving in a decade. This study adopts a social-ecological systems framework, in conjunction with common-pool resource theory, to provide a comprehensive exploration of the drivers of socio-ecological change to the Balkhash fishery since the independence of Kazakhstan. The study reveals how the fishery has and continues to be shaped by a combination of local (alien species introductions, fishery governance) and external dynamics (pollution, international markets).The findings of the research are based upon a two-month field study in Kazakhstan.

  • Russo, Gabriela
    Stockholm University, Faculty of Social Sciences, Department of Human Geography.
    Deforestation in Brazil’s Amazon-Based Settlements: A Socio-Ecological Approach2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Global change is substantially led by greenhouse gases (GHG) emissions (Ruddiman, 2013). In Brazil, the largest emission rates come from the forestry & land-use change sector, which historically accounts for more than half of Brazil’s emissions (SEEG, 2016a). Within the Legal Amazon, deforestation is the main driver of land-use change (TerraClass, 2014). Furthermore, Amazon-based settlements, established by Brazil’s Land Reform, play an important role in this process, as 28.6% of all Amazon deforestation stemmed from this type of land property in 2016 alone (Azevedo et al, 2016). Even though public policies aim at curbing this source of land-clearing, they often fail to achieve this goal. Hence, this thesis will analyse why policies do not efficiently prevent clear-cutting in Amazon-based settlements. This analysis is done through a multilevel comparison between political priorities and local perceptions on deforestation. The inquiry relies on text analysis to assess the Land Reform as a land-use policy and the Forest Code as a deforestation policy. It further summarizes the impressions of local family farmers collected in the fieldwork. Then it compares both results to understand why policies fail to fully curb deforestation. The main conclusion is that policies fail because they are erratic, they do not sufficiently take into account the social aspects of deforestation and they do not promote resilience in local communities. The geographical scope of the case-study is western Pará state, in which 30.8% of all deforestation occur in Amazon-based settlements (Ibidem). It is in Pará where the case-study takes place, namely the PAS Project carried out by the Amazon Environmental Research Institute. The main contribution of this thesis is to adopt a socio-ecological systems approach to compare policy priorities to local case-study results and to emphasize the interlinkages between income-generation and land-clearing.

  • Mollstedt, Anna
    et al.
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Hedin, Agnes
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Public service på agendan: – Att finnas eller inte finnas på digitala plattformar?2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The media landscape is ever-changing, different types of media are converging and a digital development is taking place, which is challenging for traditional media. Different opinions about how public service can and should operate in social media have caused an ongoing debate in Swedish press. The aim of this thesis is to identify arguments in the debate between commercial media actors and public service and to analyze the debate as a whole. A critical discourse analysis is carried out to answer the research question “What does the discourse regarding SVT’s presence on digital platforms look like in leading Swedish daily and evening newspapers? ”. The theoretical concepts within the critical discourse analysis, transitivity, modality, antagonism and intertextuality are used throughout the analysis and are also complemented by agenda-setting theory to reach conclusions.

    The results of the study suggest that there are several consistent themes of argumentation trans boundary from the use of social media. This includes themes such as financing of public service, unfair competition, mission and values of public service and even threats against the democracy. The study shows that both parties’ discourses are undergoing mutual transformations as well as towards each other. It contributes to knowledge of how public service actors’ presence on digital platforms is depicted and problematized in Swedish press. The result shows that depending on the reader, the legal framework regarding public service mission is interpreted in different ways. And that the framework lacks clear rules for online business and is in need of unequivocal guidelines.

  • Millby, Mikael
    et al.
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Fargau Petrini, John
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Towards a feasible approach to manage cross-cultural collaborations: Progressive Stereotyping – The mindset of tomorrow´s managers?2015Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Contemporary management is challenged in the modern organisations through several challenges. Research has shown the severe effects of cultural differences if managed poorly or overlooked. Previous research of cross-cultural management research can be divided into three streams of research. This field of research is highlighted as paradigmatic where each field is organized with its own assumptions, definitions and methodologies. Previous studies have called for less paradigmatic studies, this study strives to fill the need of a less paradigmatic study by combining a positivist paradigm and an interpretive paradigm into one feasible approach to help managers manage cross-cultural collaborations. The research question asked was therefore: How can managers benefit from both a generic and a non-generic approach in order to manage cultural differences in cross-cultural collaborations?In order to understand the problem theories of culture, the positivist paradigm, the interpretive paradigm and stereotypes or generalisations were used. A multi-paradigm approach was used in this study with 14 international managers where a process of interplay was applied, as an interaction between ontology/epistemology and interpretive/positivist paradigms. The study used both an inductive and a deductive approach in a combination when performing the research analysis. The key finding consists of the discovery of the concept named progressive stereotypes. This concept combines the benefits of a positivist research paradigm together with the benefits of an interpretive research paradigm. The key implications of this study first imply improved feasibility by combining research paradigms instead of treating them as inherently distant from each other. Secondly, the study highlights need importance of using stereotypes on an abstract level and as an initial knowledge base.

  • Zellweger, Tobias
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    The Dark Side of Fast Fashion -: In Search of Consumers’ Rationale Behind the Continued Consumption of Fast Fashion2017Independent thesis Advanced level (degree of Master (Two Years)), 80 credits / 120 HE creditsStudent thesis
    Abstract [en]

    This study investigates the underlying rationale of environmentally and socially conscious young Swedish consumers for their continued consumption of fast fashion. Furthermore this study assesses influential factors that shape young Swedish consumers’ attitudes and beliefs towards fast fashion. The fast fashion business model is largely based on the exploitation of poor working conditions and lack of environmental protection laws in the production countries. However, consumers are becoming increasingly aware of this dark side of fast fashion and the retailers are addressing their concerns with selective organic clothing collections. In order to gain in debt understanding of young Swedish consumers rationalizations, I applied an inductive research approach based on the philosophy of interpretive social science. More specifically I conducted semi-structured interviews with 12 Swedish participants between the ages of 18 and 25. The findings of this study show that the participants prioritize price, quality and how the clothes look over where they have been produced and under what circumstances. Furthermore, the interviewees indicate a high dependency on the Swedish government to punish misconducts of fast fashion retailers. Greenwashing, the Swedish school system as well as a green trend in contemporary Swedish society seem to shape young consumers attitudes and beliefs towards fast fashion. Future research could investigate how the Swedish government and the Swedish school system can take a more pro-active role in educating their citizens and students about the actual negative impacts caused by the overconsumption of fast and disposable fashion towards society and environment. 

  • Andersson Skantze, Joel
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Continuous Auditing: Internal Audit at a Crossroads?2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Purpose – It is argued that traditional audit methods are becoming outdated in terms of delivering sufficient assurance on business objectives, whereby, a paradigm shift towards continuous auditing (CA) is proposed and perceived as necessary both by academia, standard-setting groups, and business society. However, the practical prevalence of CA is insignificant in relation to the expectations depicted. Therefore, the purpose of this paper is to examine why this is the case by means of investigating what factors that motivate an adoption of CA amongst various internal audit functions (IAFs).

    Design/methodology/approach – The study draws on the Technology Acceptance Model (TAM), and data are obtained through semi-structured interviews capturing internal auditors’ attitude towards CA, and what factors that influence an adoption.

    Findings – There is a shattered view on CA amongst IAFs, where the proponents embrace it as a set of value-adding methodologies whilst the opponents argue that it falls outside their responsibility and threaten the independence of the function. Thus, why CA has not been leveraged to its full potential is, in contrast to previous research, not solely attributable to practical factors but also due to the IAFs’ vast differences in approach to CA as a concept.

    Practical implications – The study has brought attention to the distinguished disparity found in internal auditors’ attitude towards CA. Ultimately, doubts, whether CA should be leveraged by IAFs has come to light. These are hurdles that need to be considered, both by academia, standard-setting groups, and business society if the leap for CA ought to continue.

    Originality/value – The use of semi-structured interviews contributes to in-depth understandings and insights of the internal auditors’ attitudes towards CA. Moreover, such an approach is more likely to capture the stance towards CA in greater detail than that possible of previous large-scale surveys.

  • van den Bosch, Inge
    Stockholm University, Faculty of Social Sciences, Department of Education.
    Beyond Education: Perspectives of rural graduate Filipinas on labor market participation2017Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The Republic of the Philippines is an example country when it comes to gender equality within education. However, this trend does not persist when it comes to female labor market participation. Current research shows that a mere 53,4% of all Filipinas are currently employed in the labor market against 81% of their male counterparts, indicating a wide engendered gap. This study investigates why so few of the highly educated female population find gainful employment by studying the perspectives of university graduate students in the rural province of Antique through the use of a wide range, quantitative survey across three universities, and 9 qualitative in-depth interviews.

    By using Nussbaum and Sen’s capability approach, an inventory of both known and new barriers is made, which are organized in the following categories: barriers on the supply side of the labor market, barriers on the demand side of the labor market, and other barriers. Revealing those barriers that have not been researched before contributes to the existing body of knowledge on impediments that hinder graduating Antiqueñas to enter the labor market.

    The hindrances as described and discussed in this thesis can be used to improve gender sensitive policies that have the ability to expand freedoms, capabilities, and functioning for Antiqueñas, but also for Filipinas in general, since the barriers; lack of good and productive vacancies, (early) motherhood, a wide gender wage gap, unpaid family work, patriarchic views on traditional female roles, and a divide in male and female jobs are all barriers that hinder Filipinas on a national level.

  • Lindh, Kristofer
    Stockholm University, Faculty of Social Sciences, Department of Social Anthropology.
    Performance at the Edge of Apocalypse: An ethnographic study of collective identity construction in a neo-nationalist social movement in Sweden2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    In several countries of the Global North, right-wing parties are successfully mobilizing public support, influencing political debates and introducing arguments and rhetorics that draw on xenophobia, populism and ethnocentrism, ostensibly with a purpose to amplify the “national order of things” (Malkki 1992). This thesis addresses this development by providing an ethnography, based fieldwork, of the Swedish social movement Folkets Demonstration, which arranges anti-government manifestations on squares most usually in Stockholm. Drawing on classical theories on performance by Victor Turner and Erving Goffman, I investigate how the demonstrations of the movement facilitate the construction of a collective identity of “the people”, which also includes exploring the world view of the demonstrators.

    As I argue, through the socio-emotionality of the demonstrations, the movement conducts a cultural performance of national cohesion vis-à-vis the Swedish national community, cosmologically perceived as on the edge of an apocalypse due to immigration and the alleged cosmopolitanist agenda of the government. In addition, I argue that the demonstrations can be understood as strategically managed towards idealized performances of democracy. Hence, the demonstrations can be considered regressive-utopian performances of a national-democratic community, furthermore embedded in a polarization between “the people” and “the elite” and through which the collective identity of “the people” is constructed.

  • Arctaedius, Desirée
    Stockholm University, Faculty of Social Sciences, Department of Education.
    Bedömning är ju betyg: En kritisk diskursanalytisk studie av gymnasieelevers samtal om bedömning2017Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study, But Assessment Equals Grades, is to understand how the phenomenon of assessment is constructed in conversations between secondary school pupils on the topics of assessment and rubrics. The analysis is based on the following research questions: What discourses about assessment emerge in pupils' talks about assessment and rubrics? How can these discourses be understood in relation to contradictory administrative and didactic purposes?

    The data collection was done through group discussions with pupils on study preparation programs at two secondary schools. The conversations have been transcribed and then analyzed using Norman Fairclough's critical discourse analysis model. Three discourses are examined through the survey: an administrative assessment discourse, a disciplinary assessment discourse and a pedagogical assessment discourse. In the administrative discourse, assessment is calculated as summative grades and as a selection tool for future studies. The disciplinary discourse of the assessment articulates the pupils' place within the school's institutional framework in the context of success in obtaining high marks, while the pedagogical assessment discourse represents the focus groups' reproduction of assessment for learning.

    The result of the study shows the hegemonic dominance of administrative and disciplinary discourses over the pedagogical assessment discourse. This is interpreted as an expression of the fact that several assessment traditions are executed in Swedish secondary schools and that an ideological market model, New Public Management, through an increasingly centralized performance management, affects school discursive practitioners, in this case the pupils' understanding of the phenomenon of assessment.

  • Sumpter, Lovisa
    et al.
    Stockholm University, Faculty of Science, Department of Mathematics and Science Education.
    Nortvedt, Guri
    University of Oslo.
    ARE WE PLAYING CHINESE WHISPERS? ISSUES IN QUESTIONNAIRE DEVELOPMENT2017In: Proceedings of the 41st Conference of the International Group for the Psychology of Mathematics Education / [ed] Kaur, B., Ho, W.K., Toh, T.L., & Choy, B.H., Singapore, 2017, Vol. 3Conference paper (Refereed)
    Abstract [en]

    In this paper, using gender as the topic in focus, we argue that transferring items and surveys from one cultural context to another might be highly problematic. For instance, in the Nordic context, gender issues are addressed in teacher education that reflects how equity is viewed on a societal and political level. Consequently, research on teacher students’ gendered beliefs should acknowledge and take into consideration their knowledge of gender equity during item development. Rather than being translated and adapted, items should be re-constructed and embedded in the context in which they are to be used in order to achieve a valid, reliable instrument. In addition, how gender equity is expressed develops over time, which differs in different cultural contexts. Consequently, time is also a factor to consider. 

  • Sumpter, Lovisa
    et al.
    Stockholm University, Faculty of Science, Department of Mathematics and Science Education.
    Hedefalk, Maria
    Uppsala Universitet.
    STUDYING PRESCHOOL CHILDREN’S REASONING THROUGH EPISTEMOLOGICAL MOVE ANALYSIS2017In: Proceedings of the 41st Conference of the International Group for the Psychology of Mathematics Education / [ed] Kaur, B., Ho, W.K., Toh, T.L., & Choy, B.H., Singapore, 2017, Vol. 3, 1-8 p.Conference paper (Refereed)
    Abstract [en]

    In this paper, we propose a theoretical tool for analysing mathematical reasoning using Epistemological Move Analysis (EMA) in combination with a framework focusing on arguments and the foundation of these. We also suggest the addition of evaluative arguments when talking about different types of arguments besides predictive and verifying arguments. The tool was applied on data of preschool children’s mathematical reasoning. The results indicate that different types of epistemological moves are connected to the different types of or the lack of arguments, and will fill (or not fill) gaps that occurs in the reasoning. 

  • Östberg, Wilhelm
    et al.
    Stockholm University, Faculty of Social Sciences, Department of Human Geography.
    Lagercrantz, Lotta
    Konst ger nytt liv2017In: Utställningsestetiskt forum, ISSN 2000-6934, no 3, 1-8 p.Article in journal (Other (popular science, discussion, etc.))
    Abstract [sv]

    En döende glesbygd får nytt liv genom ett omfattande konstprojekt, med nybyggda museer och verk utplacerade i landskapet. Genom konstverken styrs blicken mot en bergssida, en havsutsikt – och samtidigt gäller också motsatsen att verken får förhöjd intensitet genom landskapet. Det är kunnigt, raffinerat, kreativt. Konstpubliken kommer i hundratusental och bygden får nytt liv. Men inte bara ekonomiskt. Den sociala gemenskapen stärks, framtidstron och stoltheten stärks.  

  • Ahlqvist, Olivia
    Stockholm University, Faculty of Humanities, Department of Media Studies.
    Social stereotypisering på sociala medier: En kvalitativ studie om hur män tolkar kvinnliga stereotyper på Instagram2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Tidigare studier av (Bailey et al, 2013) beskriver att vanligt förekommande är: kvinnor som söker uppmärksamhet från män, genom att lägga upp sexualiserade bilder av sig själva på sociala nätverksplatser. Med detta sagt hade forskarna som mål att öka förståelsen för hur unga kvinnor tolkar dessa kvinnors stereotypiska självrepresentationer på Facebook (ibid). Till följd av ett intresse för studien ville jag ta reda på hur istället män får erfara kvinnliga stereotyper på sociala nätverksplatser. Syftet med min undersökning var således att utforska hur kvinnliga stereotyper på Instagram kan förstås. Forskningsdeltagarna i min studie var totalt 10 män uppdelade i semistrukturerade fokusgrupper. Teman och stimulimaterial valdes ut efter de kännetecken som Baileys studie menar att denna stereotypiska kvinnliga självrepresentation innefattar (Bailey et al, 2013). Resultatet visade bland annat att männen betraktade den kvinnliga självporträtteringen som oäkta och tolkade den som ett sätt för kvinnor att övertyga andra och sig själva, om att de lever åtråvärda liv. Det fanns även en enighet om att självporträtteringen är typisk för just kvinnor. Åsikterna var varierande i den yngre och äldre gruppen om huruvida det är fördelaktigt eller ej med denna typ av kvinnliga instagramprofiler när de är öppna för allmänheten. Samtliga män i den yngre gruppen, menade att en kvinna med en stängd profil är mer åtråvärd. Detta på grund av att det visar att personen i fråga inte är lika beroende av vad andra tycker. En äldre forskningsdeltagare menade istället raka motsatsen. Det vill säga att en stängd profil med samma innehåll tyder på osäkerhet och rädsla för potentiella elaka kommentarer från allmänheten. Utifrån svaren blev det tydligt att det fanns några återkommande teman i resultat och analys, vilka var: äkthet, normativitet och påverkan. 

  • Appelqvist, Nadine
    Stockholm University, Faculty of Humanities, Department of Media Studies.
    Robotar - de sexualiserade prototyperna: En kvantitativ innehållsanalys av robotars stereotypa porträttering i film2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    I denna uppsats undersöks människoliknande robotar med applicerat mänskligt kön porträtterade i science fiction-filmer. Fokus ligger på mänskligt stereotypiserande av dessa maskiner och hur könsfördelningen bland dem ser ut. Det som syftas att tas reda på och det som testas med hjälp av hypoteser är hur många manliga och kvinnliga robotar som porträtteras och vilka skillnader, rent könsmässigt och stereotypiskt, man kan utläsa bland dem. Tidigare forskning som behandlar den mänskligt stereotypiserande aspekten av robotar och hur man porträtterat den kvinnliga roboten presenteras som både ett stöd till studien men också som ett ämne för diskussion i relation till resultatet. Studien tar även stöd i tre olika teorier; design fiction – en teori som tar upp ämnet om ting som ej finns i vår verkliga värld men som designats fiktivt; diegetiska prototyper – teorin som förklarar vad en berättande prototyp i en berättande/fiktiv värld är; och till sist posthumanism – en teori som spekulerar i hur vi människor ska kunna anpassa oss tillsammans med den tekniska utvecklingen.

    Materialet består av 50 olika robotar i 50 olika filmer under tidsperioden 1927 till 2015. Dessa utreds och avkodas med hjälp av en kvantitativ innehållsanalys, då mängden robotar var den intressanta undersökningsaspekten i denna studie. Olika variabler, som kön, framställning och känslor avkodas för var och en av robotarna. För att se ett tydligt samband eller icke- samband bland robotarna har olika tabeller sammanställts med hjälp av variablerna och jämförts med varandra, dessa har på så vis både kunnat besvara frågeställning och testat hypoteser på ett precist sätt. De hypoteser som testats har visats sig stämma. Resultaten som kunnat utläsas har inte varit överraskande då de kan liknas med hur det ser ut i vårt verkliga mänskliga samhälle. Mannen representeras betydlig mer och den kvinnliga roboten är objektifierad, hon är mestadels till för mannens njutning. Fokus blev främst på den kvinnliga roboten då hon stod för de främsta kopplingarna mellan den stereotypiska porträtteringen och hennes framställning i filmerna. Uppmärksammas görs också att dessa robotar är både fiktiva och maskiner och tankarna kring varför man applicerar mänskliga stereotyper på dessa diskuteras då robotarna kan ses som framtidens vision med hjälp av teorierna design fiction och diegetiska prototyper. Detta gör också att de stereotyper som appliceras på robotarna även dem är en del av framtidens vision, något som diskuteras och bör förhindras. 

    Nyckelord: robotar, design fiction, diegetiska prototyper, posthumanism, stereotyp, objektifiering, maskin, framtidens vision, science fiction 

  • Palm, Felicia
    Stockholm University, Faculty of Humanities, Department of Media Studies.
    Manligt och kvinnligt på Upper East Side: En kvalitativ studie av tv serien Gossip Girl ur ett genusperspektiv2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Denna studie är en filmanalys av tv serien Gossip Girl som ämnar att bidra till en förståelse kring konstruktionen av de kvinnliga och manliga rollerna. I studien analyseras samtida medierepresentationer med hjälp av teoretiska begrepp som femininitet och maskulinitet, media och representation, genus, stereotyper och identitet. Analysen utgår ifrån Keth Selby och Ron Cowdery’s trestegsmodell samt följs stegvis utifrån två nivåer, det deskriptiva och det implicita.

    Uppsatsens syfte fokuserar på den kvinnliga och manliga framställningen av genus. De utvalda teorierna ska således hjälpa oss upptäcka hur dem olika könen framställs för att vidare kunna upptäcka innebörder, relationer och strukturer.

    Resultatet har visat att kvinnorna visar en stereotypisk fasad där dem är svaga och i behov utav en man och männen har en stereotypisk fasad där dem anses som starka och självständiga. Detta är vad som kan kopplas till genus medvetenheten om att olika könsnormer kan ses som sociala och kulturella konstruktioner, skapade av människor.

  • Emma, Lindskog
    Stockholm University, Faculty of Humanities, Department of Media Studies.
    Den manliga blickens primat: En semiotisk bildanalys av genusrepresentationer i webbutiker2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    The advertising picture is today a complex and debated subject. Its constitution is a result of the norms of society, at the same time as it is a co-creater of them. The power and influence of the advertising picture in the creation of societal values, has for a long time been acknowledged among the feminist acadamia. It reproduces ideas of masculinity and femininity, which affects how we interpret and understand gender.

    Advertising is commonly associated with physical or visual adverts in newspapers, on tv or the internet. Something that is not usually seen as advertisement is underwear-pictures in web catalogues. All picture genres that intend to contribute to sales can however be seen as a form of advertisement since their purpose are to entice customers to consume. This picture genre seems to have been quite unexamined among the feminist acadamia, which makes it even more relevant.            

    This study aims to examine pictures in web catalogues of seven clothing companies (Asos, Bubbleroom, Ellos, Halens, Nelly, Shopbop and Zalando), with the purpose to analyze representations of gender. Focus lies on how male and female models are portrayed through body language and gaze while they show underwear. This is examined with theories about gender, masculinity and femininity, voyeurism and body language. The methods that are used is content analysis and semiotics. The combination of the methods aims to get an outline as well as a profound insight into how the clothing companies represent gender. The result of the analysis shows that men and women were stereotypically portrayed from masculine and feminine norms, and that the womens bodies were sexualised much more than mens. The conclusion of the study is therefore that the clothing companies represent routine-like ideas of masculinity and femininity, which contribute to and can bee seen as a part of the gender system.

  • Tjörnevik, Linnea
    Stockholm University, Faculty of Humanities, Department of Media Studies.
    Den "starka" kvinnan i mode: en kvalitativ innehållsanalys av pressmeddelanden2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Studien som uppsatsen bygger på analyserar ett antal pressmeddelanden från danska och svenska modeveckorna under augusti 2016 samt januari 2017. Pressmeddelandena innehåller en explicit beskrivning av kvinnan som stark.

    Syftet är att titta på den kvinnliga representationen i dessa pressmeddelanden och undersöka materialets indirekta representation av kvinnan. Är denna i linje med den explicita beskrivningen?

    Med hjälp ett antal feministiska teorier så som andra vågens feminism, postfeminism och tredje vågens feminism gör studien, genom en semiotisk metodologi en nyanserad analys kring uttrycket av kvinnlig styrka. Studien diskutera kvinnlig styrka utifrån en kapitalistisk diskurs och därför förekommer ett kortare stycke om kommodifiering samt varumärkesstrategi och konsumentidentitet. Metodverktyg i form av paradigm, syntagm, denotation och konnotation samt myt används för att klargöra textens explicita och implicita betydelse.

    Studien bottnar i insikten av hur det kvinnliga explicita uttrycket av styrka oftast kantas av implicita representationer som innebär en underminering av det kvinnliga uttrycket. Slutligen mynnar uppsatsen ut i en avslutande diskussion om vilket vinning de designers och dess tillhörande varumärken kan ha av att anamma denna kvinnofrämjande retorik när syftet till synes inte verkar vara att sprida dess ideologiska värdegrund.

  • Bent, Denise
    Stockholm University, Faculty of Humanities, Department of Media Studies.
    En levande skyltdocka: Kylie Jenner2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Relationships can be initiated and maintained with people who are in the room next to us or on the other side of the earth. With this digitalization, social media has also grown and takes a lot of space in our societies. The opportunity to create relationships with individuals we have previously idolized at a distance has arisen. Celebriteter profiles are at the top of the list of the most followed profiles on Instagram. However, they often use their posts to deliver market communication to their followers. Digital word of mouth at Instagram has grown into an influential source of information due to the emerging popularity of social media and accessibility through smart phones and other devices. In this connection, I would like to argue for a new phenomenon; Instagram celebriteter - the mediated opinion leader. Kylie Jenner is a perfect examplem she is a celebration that is her own brand and has also managed to build other brands to strengthen herself. By her appearance, she has been able to develop her character as a silent teenager and mostly markets herself visually. As Kylie from the age of  9 participated in Keeping up with the Kardashians realityseries, she is used to being reviewed and considered. Kylie also seems to know what fans and consumers expect from her. However, this success has been positive and negative, she has a strong target groups but also those who think she is an unattainable ideal that contributes to anxiety and negative misery. For this study I have used quantitative content analysis and surveys. 

  • Gränd, Felicia
    Stockholm University, Faculty of Humanities, Department of Media Studies.
    Ser vi skogen för alla träd?: - En kritisk diskursanalys av två kampanjer för den svenska skogen2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    I mars 2017 lanserade Lantbrukarnas Riksförbund (LRF) kampanjen: Svenska skogen – här växer framtiden och strax därefter lanserade Greenpeace Sverige en motkampanj under fanan: Svenska ”skogen” – här avverkas framtiden där man hårt kritiserade LRF Skogsägarna för felaktiga påståenden om den Svenska skogens tillstånd. Undersökningsområdet utgjordes av de båda kampanjernas förhållningssätt till miljöetik i strategisk kommunikation.  

    Med hjälp av kritisk diskursanalys och ett relevant teoretiskt ramverk av miljöfilosofi, strategisk kommunikation, organisationsteori och framing theory pekar undersökningen på ett flertal samverkande faktorer som spelar in i hur en organisation tänker kring miljöetiska frågor samt hur kommunikationen utformats därefter. En särskilt viktig slutsats pekar på skillnader i faktiska etiska ställningstaganden där Greenpeace öppet visar upp en ekocentrisk sympati medan LRF Skogsägarna i högre grad öppnar upp för en tolkning av ett möjligt miljöetiskt ställningstagande av antropocenrisk sort. Ytterligare slutsatser påvisar hur incitament för att kommuniceras får konsekvenser för hur budskapet utformats där LRF Skogsägarnas incitament kan sammanfattas som att man önskar ligga marknadsmässigt i framkant, hinna före andra aktörer, samt proaktivt visa sin goda vilja och arbete för miljön. Greenpeace ser sig istället som tvungna att svara på LRF Skogsägarnas kampanj genom att skapa direkt opinion och utöva veto i frågan. Avslutningsvis kan även konstateras att de båda kampanjerna inte enbart kan relateras till faktisk miljöetik, utan också kan betraktas som formade av en marknadsekonomisk situation som anammat miljödiskursen som marknadskraft. 

  • Kern, Gabriella
    Stockholm University, Faculty of Humanities, Department of Media Studies, JMK.
    Vinylskivan i underlandet: En studie i hur DJ:s inom undergroundscenen interagerar med vinylskivan2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    English title: Vinyl Records in Wonderland

    Degree Project Undergraduate level, 15 university credits.

    Author: Gabriella Kern

    Advisor: Jörgen Skågeby

     

    The purpose of this thesis is to try to get closer to an understanding of how DJ:s who are active within techno club culture and in particular within the underground scene experience and use the vinyl record. The questions formulated in this thesis concern both interactions with the vinyl record as well as the eventuality to view it as a socio-material object used to create an identity. The theories that form the framework in which the research questions are answered in this thesis are mostly based on the work of two scientists: Russel Belk (1988) and his article about the extended self and Pierre Bourdieu, whose theories concerning capital, distinction and field has been of great use to understand how individuals act and behave within social rooms and scenes, and how different values are created. Others scientist whose earlier research work has contributed creating a framework for this study are, among many, Dominik Bartmanski and Ian Woodward (2015) and Sarah Thornton (1995). The method implemented in this study is the qualitative research interview. Results from the interviews shows that DJ:s within the underground scene use the vinyl record partly as a material necessity to be able to perform an entertaining practise. To DJ with physical records offers great interaction. It can also be seen as a tool with a great deal of functions beyond the technical ones. The vinyl record has come to reach high status among techno enthusiasts and DJ:s within the underground club scene and it owes that position to its historical context and its material qualities, which makes the user experience a feeling of authenticity. It’s in many ways an important consumption symbol for the identity, both the group identity as well as the individual one.

     

    Key words: underground scene, techno culture, analogue media, vinyl, DJ, identity

     

  • Kjellbom, Kim
    Stockholm University, Faculty of Humanities, Department of Media Studies, JMK.
    Supertorsken - ett rovdjur i friarkläder?:   En diskursanalys av aktörers upplevda makt inom sexhandeln2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Denna studie undersöker hur aktörer inom den svenska sexhandeln upplever maktförhållandet mellan säljare, köpare och samhälle. Syftet är att ur ett diskursivt perspektiv problematisera stereotyperna i den offentliga debatten sett till maktbeskrivningar i lagtext, politisk debatt och forskning. Frågeställningen lyder: Hur kan diskursordningen avseende upplevd makt bland aktörer i sexhandeln förstås utifrån diskussioner på forum online? Genom kritisk diskursanalys studeras fyra trådar från diskussionsforumet Sexwork som särskilt representerar upplevd makt bland aktörerna. Analys har gjorts med stöd av teorier om hegemoni, interdiskursivitet och diskursordning i en modell inspirerad av Faircloughs teorier och Van Dijks struktur. Resultatet visar att tio diskurser kan urskiljas varav en fungerar som en övergripande diskurs som samtliga subdiskurser ingår i. Diskurserna visar på skilda idéer där köpare och säljare växlar i uppfattningen om den egna maktposition samt utövandet av makt gentemot sin motpart. Flera diskurser är förenliga eller överlappande medan det finns de som är oförenliga på vissa punkter. Samtliga ingår dock i en gemensam diskurs om att gruppen som sådan är en stigmatiserad och utanför majoritetssamhället stående grupp. Aktörerna på forumet skapar en egen diskurs som antagonistisk till den upplevt dominerande samhällsdiskursen. Den dominerande diskursen i samhället är samtidigt en implicit närvarande diskurs som aktörerna förhåller sig till genom ett valt eller påtvingat utanförskap eller motstånd till den.

  • Tina, Vikor
    Stockholm University, Faculty of Social Sciences, Department of Social Anthropology.
    Not for me: Exclusion and self-exclusion from democracy2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Disinterest and feelings of alienation from politics keep many citizens away from active participation in the democratic process. Based on interviews with inhabitants in Skogås, a suburb of Stockholm, Sweden, and on participant observation at local meeting places, this thesis explores various aspects that shape people’s willingness and ability to exert power in the democratic political system, and identifies the political culture as well as personal encounters with fellow inhabitants and political representatives as two key factors. The study presents the perspectives of various inhabitants - teenagers, single moms, senior citizens, local leaders of associations and other locals with different backgrounds and lifestyles - as well as places and practices that foster political interest, know-how and solidarity, such as a tenants union and a dog park started by local dog-owners. Because politics is often studied through influential and organized agents such as activist groups and public officials, this study intends to offer an alternative approach by examining politics from the point of view of ‘ordinary citizens’ and their immediate vicinity.

  • Magnéli, Johan
    Stockholm University, Faculty of Humanities, Department of Media Studies.
    "Once Upon A Time In Scandinavia": Nordic noir som gränsöverskridande public service2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Denna uppsats syfte var att undersöka hur Sveriges television (SVT) speglas och påverkas som en public service-organisation genom sin produktion av tv-serier tillhörande Nordic noir-genren. Eftersom att ingen liknande studie utförts i en svensk kontext utgör denna studie ett välbehövt bidrag. Utifrån tidigare forskning påtalades det att genren fungerar som ett varumärke för nationell och transnationell konsumtion i och med dess popularitet. Dessutom som uttryck för emulerande skildringar av de Nordiska samhällena vilka anspelar på publika och industriella förväntningar. Detta understöddes i studien genom ett eklektiskt teoretiskt ramverk som förlitade sig på inspel om public service som samtidigt ett oberoende ideologiskt initiativ och som en konkurrerande medieaktör med ett speciellt uppdrag gentemot mediemarknaden, diskussioner om nationellt kontra transnationellt samt genrer som appellerandet på förväntningar. För att utröna samspelet mellan text och organisation antogs de som ömsesidigt påverkande. Tv-serierna Blå ögon och Midnattssol användes som talande exempel för SVT:s förfarande och studerades med hjälp av David Bordwells funktionalistiskt narrativa analysmodell.                                                                                                            

    Det påvisades att seriernas tematik, patos och kritiska samhällsskildringar speglar SVT:s ideologiska public service-uppdrag. Dramaproduktion kräver emellertid finansiella samarbeten med de inhemska kommersiella produktionsbolagen på grund av de höga kostnaderna, vilket även det marknadsstabiliserande och marknadsdrivande uppdraget som ålagts SVT kräver. Detta är något som de båda serierna reflekterar. Därutöver fungerar seriernas själv-exotifiernade uttryck och emulerande skildringar av det ”nationella” som försäljningsargument gentemot en transnationell marknad, vilket aktualiserar både en ekonomisk och synliggörande aspekt av seriernas produktion. SVT influeras således av en kommersiell logik. Liksom serierna och genren har SVT även ett transnationellt tilltal samt position på en kommersiell marknad i behov av medieinnehåll.

  • Utas, Anneli
    Stockholm University, Faculty of Humanities, Department of Media Studies.
    Grön kommunikation?: En kvalitativ studie ur publikperspektiv2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    SYFTE:                                              

    Att undersöka hur så kallad grön kommunikation, med en tydlig utgångspunkt i hållbarhet, tas emot av konsumenter. För att illustrera problematik som kan uppstå, valdes kommunikation från ett företag som i sammanhanget är mycket kontroversiell; Preem – säljare och producent av drivmedel.

    TEORETISK RAM:                         

    Denna studie utgår från teori kring hållbarhet, grön marknadsföring och utifrån detta även teorier om CSR – Corporate, Social, Responsibility. Vidare läggs uteslutande vikt vid teori kring konsumenten, vilket innefattar dennes strategier kring behov och risk.

     

    METOD:                                           

    Receptionsanalys utifrån material, som med fördel, samlats in via fokusgrupper.

     

    SLUTSATSER:                                  

    Det blir tydligt att konsumenterna i studien tenderar att se på hållbarhet utifrån ett individ-perspektiv. Preems kommunikation kan ses skapa resonemang med stor fundersamhet och fluktuerande karaktär, som inte sällan slutligen landar i individens prioritering av sitt egna behov. 

  • Wass Widinghoff, Alina
    Stockholm University, Faculty of Humanities, Department of Media Studies, JMK.
    Humanitär kommunikation och engagemangsskapande: En fallstudie av Rädda Barnens kommunikation och innehåll på Facebook2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Denna fallstudie avhandlar humanitär kommunikation, i syfte att förstå hur Rädda Barnen använder sig av Facebook för att engagera sin publik och driva insamling. För att kunna besvara frågan har jag genomfört en kvalitativ intervju med Saman Saidi som är sociala medier ansvarig på Rädda Barnen. Jag har även genomfört en netnografisk observation där jag har analyserat organisationens innehåll på Facebook semiotiskt och retoriskt. Mitt teoretiska ramverk har rötter i både det kommunikationsvetenskapliga, psykologiska och sociologiska fältet, och handlar om vägar till övertalning och engagemang, visuell kommunikation, trovärdighet samt social identitet. Resultatet visar att Rädda Barnen använder sig av flera strategier för att engagera sin publik och driva insamling. Akuta humanitära situationer visade sig skapa stort engagemang hos framförallt en mindre engagerad målgrupp. Vidare visar resultatet att aktualitet, trovärdighet och identifikation har inverkan på publikens engagemang, samt gemenskap vilket exemplifieras i Rädda Barnens tilltal och sätt att bygga upp en gemensam identitet med sin publik. Visuell kommunikation visar sig kunna förmedla humanitärt innehåll på ett effektivt sätt som tilltalar publiken, vilket exemplifieras av bilder och videos i studien. Slutsatserna visar sammantaget på flera sätt att engagera publiken och driva insamling. Slutsatser som har kunnat dras av resultaten pekar på etiska svårigheter att ta hänsyn till, framförallt inom humanitär kommunikation med fokus på barn. Problematiken att långvariga humanitära situationer inte engagerar publiken i samma utsträckning som akuta situationer tas upp, samt ansvaret att nyansera bilden av humanitär utveckling. 

  • Garte, Mathilda
    et al.
    Stockholm University, Faculty of Social Sciences, Department of Education.
    Jarnroth, Rebecka
    Stockholm University, Faculty of Social Sciences, Department of Education.
    Migrationen från verket: En studie om delaktighet och meningsskapande i en downsizingprocess på Migrationsverket2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Downsizing is an organizational strategy which often implies a lot of negative experiences for the employees at the organization. We also found very few pedagogical articles on the subject. The purpose of this thesis was to study employees’ perception of a downsizing process in a Migration Agency office. What we aimed to do was to study how the interviewed employees perceived conditions for sensemaking processes, the ability to influence and the downsizing itself. The theoretical framework lies in the concepts sensemaking and participation. From these concepts we used former research from which we found more concepts we could use to describe the downsizing. We collected data through eight semi structured interviews and we analyzed the material thematically. The results indicated that the interviewed employees perceived their working environment unstable and that there were some deficiencies when it came to the sensemaking processes and participation. The conclusions showed that the thesis’ main concepts which in parallel effected one another in a cyclic process.

  • Hansen, Maria
    Stockholm University, Faculty of Social Sciences, Department of Sociology.
    Occupational sex composition and wages in the Faroe Islands2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    This study explores the relationship between wages, gender and occupational sex composition. The study is based on censored 2011 census data on the employed labour force in ages 25-69 in the Faroe Islands; a small Nordic country. The aim of this study is to contribute to the consisting overall knowledge of the relationship, as well as to the specific Faroese context and its lacking labour market studies. The analysis is divided in to two parts. Firstly, multiple regression analysis is applied to the whole labour market examining: 1) if a gender wage gap is present, and 2) the shape of the relationship between wages and occupational sex composition. Secondly, similar multiple regression analyses are applied to the genders separately to examine: 3) to what extent the associations between wage, sectors and occupational sex composition vary by gender. This is done in the overall labour force as well as in part-time only. Main findings demonstrate that some of the overall associations are consistent with previous findings in other contexts, such as the presence of the gender wage gap, and for women, wages have a partially decreasing correlation with an increasing proportion of women.  However, unlike previous findings, the male wages are highest in the least sex-integrated compositions and they have no association with sector. Sub analyses show that for women, public sector has a positive association with wages, especially for part-time workers where it also is positive for men. The paper concludes on a small discussion on future research and contextual factors. 

  • Westerstråhle, Elinor
    Stockholm University, Faculty of Humanities, Department of Media Studies, JMK. 8205287603.
    Internet- den virtuella skölden för en sexarbetare?: En kvalitativ studie om hur internets roll avspeglar sig i en sexarbetares liv Av: Elinor Westerstråhle2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this paper is to gain a closer understanding of how security and vulnerability are experienced online when sexual services are conveyed and if the sex worker finds it unpleasant to be monitored online. The issues relating to safety, vulnerability and monitoring have been analyzed using theories like Foucault's "Panopticism" (1991), which is a social theory of monitoring and Amanda Lagerqvist's theory of "digital throwness" (2017) in which she touches the vulnerability the network puts us in. Previous research such as Oulasvirta's (2012) study of the ten Finnish families whose online use was monitored and the effects of this have become a contributing factor to my investigation to get more insight into how a sex worker feels online.

    The method chosen for the study is a qualitative analysis study. The emperic material is collected by means of an interview guide consisting of semistructured questions and these have been distributed using asynchronous email interviews. The results found indicate that the sex workers that have participated in this study generally feel safe online, and in some cases it is because they are at their computer or mobile phone and not in a vulnerable location or in close proximity with their purchaser. It is also possible to draw certain conclusions that the concern of monitoring makes the respondents conceal their identity online. These factors reinforce the feeling of not feeling so exposed and monitored.

  • Ekgren, Niva
    Stockholm University, Faculty of Humanities, Department of Media Studies, JMK.
    “Odrägligt ängsliga identitetssökande pojkar”: En kvalitativ innehållsanalys av homosocialiteten i “Boys”2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Sammanfattning

    “Boys” är en webbaserad TV-serie som lades ut på SVT play hösten 2015. Serien följer två killar i 20-årsåldern och deras jakt på kärleken, deras relation till varandra och deras sökande efter en identitet. När serien introducerades fick den motta mycket medial kritik, som förlöjligade serien och deras framställning av maskulinitet.

    Syftet med denna studie har således varit att undersöka porträtteringen av homosocialitet och maskulinitet i “Boys”. I förlängningen har det även lett till att undersöka relationen mellan det maskulina och det feminina, för att titta på om och hur män kan gestalta femininitet, och vad konsekvenserna av detta i så fall blir.

    Studien är kvalitativt innehållsanalytisk. Metoden som använts har bestått av analysverktyg från Selby och Cowderys bok “How to study television”, med fokus på narrativanalys, men även med deras termer konstruktion och publik. De huvudsakliga teorier som använts har varit Yvonne Hirdmans teori om genussystemet, Connells teori om maskulin hegemoni samt Birds teori om homosocialitet.

    Resultaten från studien har varit att framför allt huvudkaraktärerna i serien “Boys” till viss del avviker från den traditionella hegemoniska maskuliniteten, och därmed frivilligt feminiseras. Eftersom att det feminina och allt som kopplats till det kvinnliga könet sorteras med lägre status än det maskulina är detta dels ovanligt, men också en förklaring till varför karaktärerna blev förlöjligade i media.

  • Hammar Lindström, Viktor
    Stockholm University, Faculty of Humanities, Department of Media Studies.
    Post(human)Milk Generation: En studie om hur företaget Oatly ramar in hållbarhetsdiskursen2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study examines how organizations and companies with transparent sustainability profiles aim to establish a relationship between brand, sustainability, and audience based on a theoretical framing perspective. To examine this; the study will limit itself by focusing on the Swedish company Oatly, and their external communications through digital channels and platforms.  According to Van Gorp and Van du Goot (2011: 374), frames serve as a way of explaining complex issues. Through framing a problem area, cause and other conclusions are highlighted. Frames thus function rhetorically – by convincing public opinion and control an audience through the media. Framing occurs in several contexts such as political, via news and advertising (Fairhoust & Sarr 1996).                                                       

    The study limits it’s analysis to the company Oatly’s official profile on the digital platform Mynewsdesk. The empirical material consists of press releases published within a defined time frame; 5/6/2015–6/3/2017. The study is based on motivated theoretical assumptions; discourse, critical and posthumanist theory, as well as previously established research on the field - framing in relation to sustainability.                                       

    The research method can be described as a qualitative content analysis based on main elements derived from discourse and semiotic framework. In addition, a framing analysis is applied to further present the result in the form of exemplified frames.               

    The results of the study suggest, for example, that actors construct importance through framing – which integrates into sustainability discourse through social practices – thereby establishing a relationship between brand, problem area, and audience through a convinced public opinion that further interacts with and reproduces the discourse in question.

  • Holberg, Frida
    Stockholm University, Faculty of Humanities, Department of Media Studies.
    På väg till rampljuset: En studie i hur nya kvinnliga artisters varumärkesidentitet skapas av musikbolagen2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med denna uppsats var att undersöka hur musikbolagen skapar ett varumärke kring deras artister. Frågeställningarna kretsar kring varumärkesskapande, hur samarbetet mellan kvinnliga artister och musikbolagen de tillhör ser ut i de olika stadierna av artisternas karriärer. Jag ställde mig också frågan hur mycket artisternas karriärer påverkas av att de är kvinnor och hur relationen mellan sociala medier, artister och musikbolagen ser ut.

       Uppsatens fokus ligger till största del på den svenska musikindustrin men eftersom båda musikbolagen rör sig utanför Sverige, fanns den internationella marknaden i bakgrunden under studiens gång.

       Den metod som valts för denna uppsats var den kvalitativa forsknings intervjun. Det skedde tre stycken intervjuer med fyra kvinnor inom musikbranschen och som jobbar på den musikbolag som är fokuset för denna studie. De musikbolag som besöktes var Playground Music, Universal Music Group och MTA Production. Intervjuerna var uppbyggda kring varumärkesskapandet kring en artist, hur man skapar en långsiktig karriär, sociala mediers betydelse för artister idag och hur kvinnliga artisters karriärer ser ut.

       Resultatet blev en tydligare bild kring hur musikbolagen jobbar med artister i stort samt vad de tyckte var viktigt att tänka på som musikbolag och artist. Playground Music och Universal Music skiljer sig i storlek men i grunden vill de båda samma sak: att ge en röst och en plattform för kreativa artister.

  • Tahir, Sami
    et al.
    Stockholm University, Faculty of Humanities, Department of Media Studies, JMK.
    Pehrson, Adrian
    Stockholm University, Faculty of Humanities, Department of Media Studies, JMK.
    Nätneutralitet i vardagen2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Debatten om nätneutralitet har de senaste åren kommit att bli ett hett ämne världen över, då diverse inskränkningar på nätneutraliteten har lett till protester bland internetanvändare. I Sverige har debatten emellertid hållits på en juridisk och teknisk nivå mellan olika internetexperter och “vanliga” internetanvändares åsikter har hamnat i skymundan. Syftet med denna studie är att kartlägga och undersöka respondenters kunskaper och attityder kring fenomenen nätneutralitet och trafikstyrning. För att koppla studien till större samhälleliga frågor har vi använt oss av teorier inom e-democracy, copyright och nyliberalism. Studien består av en kvalitativ metod i form av en fokusgruppintervju, samt en kvantitativ metod i form av en enkätstudie. Vi har även använt oss av tidigare forskning inom området från Sydkorea och USA.  Resultatet från de två undersökningarna visar att den generella kunskapen om nätneutralitet och trafikstyrning är relativt låg bland våra respondenter, men att frågan är viktig för dem. Majoriteten av respondenterna är emot inskränkningar på nätneutraliteten och ställer sig negativa till internetleverantörers olika former av trafikstyrning.