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Parment, Anders
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Publikasjoner (10 av 45) Visa alla publikasjoner
Hartmann, B., Östberg, J., Parment, A. & Solér, C. (2020). Unboxing marketing: Creating value for consumers, firms, and society. Lund: Studentlitteratur AB
Åpne denne publikasjonen i ny fane eller vindu >>Unboxing marketing: Creating value for consumers, firms, and society
2020 (engelsk)Bok (Annet vitenskapelig)
sted, utgiver, år, opplag, sider
Lund: Studentlitteratur AB, 2020. s. 299
HSV kategori
Forskningsprogram
företagsekonomi
Identifikatorer
urn:nbn:se:su:diva-220611 (URN)9789144137506 (ISBN)
Tilgjengelig fra: 2023-09-01 Laget: 2023-09-01 Sist oppdatert: 2023-09-01bibliografisk kontrollert
Almqvist, R., Graaf, J., Jannesson, E., Parment, A. & Skoog, M. (2018). Boken om ekonomistyrning (2ed.). Lund: Studentlitteratur AB
Åpne denne publikasjonen i ny fane eller vindu >>Boken om ekonomistyrning
Vise andre…
2018 (svensk)Bok (Annet vitenskapelig)
sted, utgiver, år, opplag, sider
Lund: Studentlitteratur AB, 2018. s. 509 Opplag: 2
Emneord
Ekonomistyrning
HSV kategori
Identifikatorer
urn:nbn:se:su:diva-159386 (URN)978-91-44-12180-2 (ISBN)
Tilgjengelig fra: 2018-08-28 Laget: 2018-08-28 Sist oppdatert: 2022-02-26bibliografisk kontrollert
Almqvist, R., Graaf, J. & Parment, A. (2018). Boken om ekonomistyrning: Övningsbok med lösningar (2ed.). Lund: Studentlitteratur AB
Åpne denne publikasjonen i ny fane eller vindu >>Boken om ekonomistyrning: Övningsbok med lösningar
2018 (svensk)Bok (Annet vitenskapelig)
sted, utgiver, år, opplag, sider
Lund: Studentlitteratur AB, 2018. s. 367 Opplag: 2
Emneord
Ekonomistyrning
HSV kategori
Identifikatorer
urn:nbn:se:su:diva-159391 (URN)978-91-44-12181-9 (ISBN)
Tilgjengelig fra: 2018-08-28 Laget: 2018-08-28 Sist oppdatert: 2022-02-26bibliografisk kontrollert
Linderyd, A. & Parment, A. (2013). Branding public schools in a branded society? Issues in managing schools beyond teaching and breeding. In: 22nd Nordic Academy of Management Conference held at University of Reykjavik, 21-23 August, 2013, Final program and abstracts: . Paper presented at 22nd Nordic Academy of Management Conference held at University of Reykjavik, 21-23 August, 2013 (pp. 85-85).
Åpne denne publikasjonen i ny fane eller vindu >>Branding public schools in a branded society? Issues in managing schools beyond teaching and breeding
2013 (engelsk)Inngår i: 22nd Nordic Academy of Management Conference held at University of Reykjavik, 21-23 August, 2013, Final program and abstracts, 2013, s. 85-85Konferansepaper, Oral presentation with published abstract (Annet vitenskapelig)
Serie
Conference proceedings, ISSN 2298-3112
HSV kategori
Identifikatorer
urn:nbn:se:su:diva-98937 (URN)
Konferanse
22nd Nordic Academy of Management Conference held at University of Reykjavik, 21-23 August, 2013
Tilgjengelig fra: 2014-01-10 Laget: 2014-01-10 Sist oppdatert: 2022-02-24bibliografisk kontrollert
Parment, A. & Brorström, S. (2013). Constituents of Place Attractiveness among Generation Y Citizens. In: : . Paper presented at Place Management and Branding Conference, Manchester, 2013.
Åpne denne publikasjonen i ny fane eller vindu >>Constituents of Place Attractiveness among Generation Y Citizens
2013 (engelsk)Konferansepaper, Oral presentation only (Fagfellevurdert)
HSV kategori
Identifikatorer
urn:nbn:se:su:diva-98939 (URN)
Konferanse
Place Management and Branding Conference, Manchester, 2013
Tilgjengelig fra: 2014-01-10 Laget: 2014-01-10 Sist oppdatert: 2022-02-24bibliografisk kontrollert
Parment, A. & Gullberg, C. (2013). Controlling the Unmanageable? Management Control in a Knowledge-intensive Organisation. In: : . Paper presented at European Accounting Association Conference in Paris 2013, 8-10 May.
Åpne denne publikasjonen i ny fane eller vindu >>Controlling the Unmanageable? Management Control in a Knowledge-intensive Organisation
2013 (engelsk)Konferansepaper, Oral presentation with published abstract (Fagfellevurdert)
HSV kategori
Identifikatorer
urn:nbn:se:su:diva-98936 (URN)
Konferanse
European Accounting Association Conference in Paris 2013, 8-10 May
Merknad

Tilgjengelig fra: 2014-01-10 Laget: 2014-01-10 Sist oppdatert: 2022-02-24bibliografisk kontrollert
Parment, A. (2013). Die Generation Y.: Mitarbeiter der Zukunft motivieren, integrieren, führen (2.ed.). Wiesbaden: Springer
Åpne denne publikasjonen i ny fane eller vindu >>Die Generation Y.: Mitarbeiter der Zukunft motivieren, integrieren, führen
2013 (tysk)Bok (Annet vitenskapelig)
Abstract [de]

Die Bedeutung einer durchdachten und lebendigen Arbeitskultur steigt, ebenso die Schwierigkeit gute Talente zu finden und zu binden. Für die Personalarbeit ist der Eintritt der Generation Y eine Herausforderung. Welche Auswirkungen diese Mitarbeitergeneration auf Wirtschaft, Arbeitsleben und Talentmanagement hat, stellt dieses Buch praxisgerecht dar. Basierend auf internationalen Studien beleuchtet es direkt, warum die Generation Y als Arbeitnehmer anders ist, wie man die Besten rekrutiert und wie Unternehmenskultur, Kommunikation und Arbeitswelt sich dabei verändern.  Die zweite Auflage wurde vollständig überarbeitet und um drei neue Kapitel erweitert zu Generationenstudien, zur Entstehung einer Branded Society und zum Thema "Die 90er Generation und die Zukunft". Wertvolle Checklisten und Handlungsempfehlungen ergänzen jedes Kapitel.

sted, utgiver, år, opplag, sider
Wiesbaden: Springer, 2013. s. 183 Opplag: 2.
HSV kategori
Identifikatorer
urn:nbn:se:su:diva-98935 (URN)10.1007/978-3-8349-4622-5 (DOI)9783834946218 (ISBN)
Tilgjengelig fra: 2014-01-10 Laget: 2014-01-10 Sist oppdatert: 2022-09-08bibliografisk kontrollert
Parment, A. & Brorström, S. (2013). Driving Forces and Effects of Urbanization. Implications for Place Branding in Metro and Rural areas. In: : . Paper presented at Place Management and Branding Conference, Manchester, UK, 14-15 February 2013.
Åpne denne publikasjonen i ny fane eller vindu >>Driving Forces and Effects of Urbanization. Implications for Place Branding in Metro and Rural areas
2013 (engelsk)Konferansepaper, Oral presentation only (Fagfellevurdert)
HSV kategori
Identifikatorer
urn:nbn:se:su:diva-98940 (URN)
Konferanse
Place Management and Branding Conference, Manchester, UK, 14-15 February 2013
Tilgjengelig fra: 2014-01-10 Laget: 2014-01-10 Sist oppdatert: 2022-02-24bibliografisk kontrollert
Dyhre, A. & Parment, A. (2013). Employer Branding: allt du behöver veta för att bli en attraktiv arbetsgivare (1ed.). Malmö: Liber
Åpne denne publikasjonen i ny fane eller vindu >>Employer Branding: allt du behöver veta för att bli en attraktiv arbetsgivare
2013 (svensk)Bok (Annet vitenskapelig)
sted, utgiver, år, opplag, sider
Malmö: Liber, 2013. s. 180 Opplag: 1
Emneord
Employer Branding, attraktiv arbetsgivare, generation Y, generationsstudier
HSV kategori
Forskningsprogram
företagsekonomi
Identifikatorer
urn:nbn:se:su:diva-85093 (URN)978-91-47-11102-2 (ISBN)
Tilgjengelig fra: 2013-01-06 Laget: 2013-01-06 Sist oppdatert: 2022-02-24bibliografisk kontrollert
Parment, A. (2013). Generation Y vs. Baby Boomers: shopping behavior, buyer involvement and implications for retailing. Journal of Retailing and Consumer Services, 20(2), 189-199
Åpne denne publikasjonen i ny fane eller vindu >>Generation Y vs. Baby Boomers: shopping behavior, buyer involvement and implications for retailing
2013 (engelsk)Inngår i: Journal of Retailing and Consumer Services, ISSN 0969-6989, E-ISSN 1873-1384, Vol. 20, nr 2, s. 189-199Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

This paper presents some significant empirical findings about generational cohorts and their shopping behavior. Marketing has long relied on the use of market segmentation. While birth age has been a useful way to create groups, it describes segments but does not help to understand segment motivations. However, environmental events experienced during one’s coming of age create values that remain relatively unchanged throughout one’s life. Such values provide a common bond for those in that age group, or generational cohort. Segmenting by ‘coming of age’ age provides a richer segmentation approach than birth age. This study compares two significant cohorts: Baby Boomers and Generation Y, with respect to their shopping behavior and purchase involvement for food, clothing and automobiles. For the three types of products, Baby Boomers value the retail experience and in-store service higher than Generation Y. For Baby Boomers, the purchase process starts with a retailer the consumer trusts, who gives advice for choosing the right product, while for Generation Y, the purchase process starts with choosing a product. This study presents implications for retail strategies that have an appeal to different generational cohorts and considers how retailers should deal with building customer relationships.

sted, utgiver, år, opplag, sider
London: Elsevier, 2013
Emneord
Age group, Cohort analysis, Consumer behaviour, Market segmentation, Specialized retailer
HSV kategori
Identifikatorer
urn:nbn:se:su:diva-98934 (URN)10.1016/j.jretconser.2012.12.001 (DOI)
Tilgjengelig fra: 2014-01-10 Laget: 2014-01-10 Sist oppdatert: 2022-02-24bibliografisk kontrollert
Organisasjoner