Open this publication in new window or tab >>2025 (English)In: Journal of Experimental Psychology: Human Perception and Performance, ISSN 0096-1523, E-ISSN 1939-1277, Vol. 51, no 5, p. 629-642Article in journal (Refereed) Published
Abstract [en]
A persistent belief holds that humans can imagine visual content but not odors. While visual imagery is regarded as recreating a perceptual representation, it is unknown whether olfactory mental imagery shares a perceptual format. Visual imagery studies have demonstrated this perceptual formatting using distance and shape similarity judgments, whereas olfactory studies often use single-odor vividness ratings, complicating the establishment of perceptual formatting for odors. Using odor pair similarity scores from two experiments (odor-based: 8,880 ratings from 37 participants, including 20 women; label-based: 129,472 ratings from 2,023 participants, including 1,164 women), we observed a strong correlation (r =.71) between odor-based and label-based odor pairs. The correlation was unaffected by gender and age and was present in a wide range of self-perceived olfactory functions. Pleasantness similarity was the main determinant of overall similarity for both odor-based (r=−.63) and label-based (r=−.45) odor pairs. We then used a large language model to derive semantic similarity scores for the labels of all odor pairs. Semantic similarity only mediated a small part of the observed correlation, further supporting our conclusions that odor imagery shares a perceptual formatting with vision, that odor percepts may be elicited from verbal labels alone, and that odor pair pleasantness may be a dominant and accessible feature in this regard.
Keywords
imagery, olfaction, Word2Vec
National Category
Psychology (Excluding Applied Psychology)
Research subject
Psychology
Identifiers
urn:nbn:se:su:diva-242432 (URN)10.1037/xhp0001292 (DOI)001438148200001 ()40048214 (PubMedID)2-s2.0-105003689706 (Scopus ID)
Note
This work was funded by grants from the Knut and Alice Wallenberg Foundation to Jonas K. Olofsson (KAW 2016:0229), as well as the Swedish Research Council to Jonas K. Olofsson (2020-00266) and to Thomas Hörberg (2021-03440).
2025-04-232025-04-232025-05-23Bibliographically approved