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Söderman, Sten
Publications (10 of 116) Show all publications
Laurell, C., Liu, D. & Söderman, S. (2021). Tracking the international discourse of the Chinese super league through social media analytics. Sport in Society: Cultures, Media, Politics, Commerce, 24(10), 1729-1741
Open this publication in new window or tab >>Tracking the international discourse of the Chinese super league through social media analytics
2021 (English)In: Sport in Society: Cultures, Media, Politics, Commerce, ISSN 1743-0437, E-ISSN 1743-0445, Vol. 24, no 10, p. 1729-1741Article in journal (Refereed) Published
Abstract [en]

How is the international discourse of the Chinese Super League (CSL) framed in social media and which actors are driving current developments? Utilizing Social Media Analytics (SMA), we track the international discourse of the CSL and its associated actors throughout the social media landscape. Our findings reveal that the CSL is framed primarily by professional actors offering match information and results as well as betting and streaming services. Yet, fan engagement vis-a-vis CSL clubs, players and matches is limited in its extent. Thus, our results indicate that the international fan base of the CSL remains largely underdeveloped. Altogether, we contribute to extant literature in sports management by illustrating how an emerging methodological approach can be utilised, assessing a critical aspect of China's ambitions with regards to football, and the associated challenges that emerging leagues face in terms of attracting international fans despite considerable investment in recent years.

Keywords
Sport, sport fans, sport business management
National Category
Sociology Business Administration
Identifiers
urn:nbn:se:su:diva-195322 (URN)10.1080/17430437.2021.1916245 (DOI)000656728400001 ()
Available from: 2021-08-12 Created: 2021-08-12 Last updated: 2022-02-25Bibliographically approved
Santomier, J., Söderman, S. & Kunz, R. (2020). Digital Transformation and Strategic Sponsorship: The Case of BBVA. Quality in Sport, 2(6), 54-70
Open this publication in new window or tab >>Digital Transformation and Strategic Sponsorship: The Case of BBVA
2020 (English)In: Quality in Sport, E-ISSN 2450-3118, Vol. 2, no 6, p. 54-70Article in journal (Refereed) Published
Abstract [en]

The overall purpose of this paper is to describe and explain the strategic sponsorship program of Banco Bilbao Vizcaya Argentaria (BBVA) and, specifically, the partnership of its U.S. subsidiary, BBVA Compass (BBVAC), with the American National Basketball Association (NBA) using a case study method. This paper demonstrates how BBVA, initially through the transformational leadership of former BBVA Group Executive Chairman Francisco González, has leveraged digital transformation and strategic sponsorship to increase its brand equity and revenue. BBVA’s effective sponsorship strategy represents an innovative, agile, and digitally focused model for marketing executives and sport marketers considering a long-term investment in strategic sponsorship. By developing digital assets, leveraging a client-focused business model, and partnering with sport enterprises, BBVA has increased its brand equity and emerged as a leading global financial institution with offices in over 30 countries. BBVAC’s strategic sport and cultural sponsorships, especially its partnership with the NBA from 2010 to 2016, are synergistic with its digital initiatives. This research and its practical implications should enable sport business and marketing professionals to understand the implications of the digital transformation of enterprises for strategic sport sponsorship and provide alternative methods to engage consumers and enhance integrated marketing communications. This case study also should provide insight and direction for further digital transformation and sport management research.

Keywords
BBVA, digital transformation, NBA, sport marketing, strategic sponsorship
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:su:diva-191501 (URN)10.12775/QS.2020.026 (DOI)
Available from: 2021-03-23 Created: 2021-03-23 Last updated: 2022-03-23Bibliographically approved
Jansson, H. & Söderman, S. (2019). A typology of market-seeking investments: Swedish firms in China. International Journal of Emerging Markets, 14(1), 254-262
Open this publication in new window or tab >>A typology of market-seeking investments: Swedish firms in China
2019 (English)In: International Journal of Emerging Markets, ISSN 1746-8809, E-ISSN 1746-8817, Vol. 14, no 1, p. 254-262Article in journal (Refereed) Published
Abstract [en]

Purpose Regarding globalization trends, it is essential for multinational corporations (MNCs) to operate in China if they are to succeed in the international business environment. It is therefore vital to study how those MNCs investing in China have fared. The purpose of this paper is to devise a robust conceptual framework for the evolvement of market-seeking investments in emerging markets. Design/methodology/approach The typology is based on a network approach to internationalization processes, where a case study is made of Swedish MNCs' experience of the Chinese market. Findings The case study contributes to the mostly static foreign direct investment (FDI) theory as well as the entry mode approach, both of which have paid little attention to the FDI carried out by MNCs in emerging markets 5-15 years after initial entry. Originality/value The case study also contributes to the mostly static FDI theory as well as the entry mode approach, both of which have paid little attention to the various types of FDI carried out by MNCs in emerging markets 5-15 years after initial entry.

Keywords
Emerging markets, Foreign direct investment (FDI) motives, Internationalization processes, Marketing investments, China
National Category
Economics and Business
Identifiers
urn:nbn:se:su:diva-166798 (URN)10.1108/IJoEM-04-2016-0112 (DOI)000458808300014 ()
Available from: 2019-03-11 Created: 2019-03-11 Last updated: 2022-02-26Bibliographically approved
Söderman, S. & Santomier, J. (2019). Managing the Business of Soccer: A Conceptual Framework. In: Brenda G. Pitts, James J. Zhang (Ed.), Global Sport Business: Managing Resources and Opportunities. Routledge
Open this publication in new window or tab >>Managing the Business of Soccer: A Conceptual Framework
2019 (English)In: Global Sport Business: Managing Resources and Opportunities / [ed] Brenda G. Pitts, James J. Zhang, Routledge, 2019Chapter in book (Refereed)
Place, publisher, year, edition, pages
Routledge, 2019
Series
World Association for Sport Management Series
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:su:diva-161784 (URN)9780367132880 (ISBN)
Available from: 2018-11-06 Created: 2018-11-06 Last updated: 2022-02-26Bibliographically approved
Laurell, C. & Söderman, S. (2018). Sport in business studies: a state-of-the art literature review. Sport, Business and Management, 8(5), 529-546
Open this publication in new window or tab >>Sport in business studies: a state-of-the art literature review
2018 (English)In: Sport, Business and Management, ISSN 2042-678X, E-ISSN 2042-6798, Vol. 8, no 5, p. 529-546Article, review/survey (Refereed) Published
Abstract [en]

Purpose

The purpose of this paper is to provide a systematic review of articles on sport published in leading business studies journals within marketing, organisational studies and strategy.

Design/methodology/approach

Based on a review of 38 identified articles within the subfields of marketing, strategy and organisation studies published between 2000 and 2015, the articles’ topical, theoretical and methodological orientation within the studied subfields were analysed followed by a cross-subfield analysis.

Findings

The authors identify considerable differences in topical, theoretical and methodological orientation among the studied subfields’ associated articles. Overall, the authors also find that articles across all subfields tend to be focussed on contributing to mature theory, even though the subfield of marketing in particular exhibits contributions to nascent theory in contrast to organisation studies and strategy.

Originality/value

This paper contributes by illustrating the current state of research that is devoted or related to the phenomenon of sport within three subfields in business studies. Furthermore, the authors discuss the role played by leading business studies journals vis-à-vis sport sector-specific journals and offer avenues for future research.

Keywords
Strategy, Marketing
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:su:diva-161783 (URN)10.1108/SBM-09-2017-0042 (DOI)000456416800007 ()
Available from: 2018-11-06 Created: 2018-11-06 Last updated: 2022-02-26Bibliographically approved
Laurell, C. & Söderman, S. (2018). Sports, storytelling and social media: a review and conceptualization. International Journal of Sports Marketing & Sponsorship, 19(3), 338-349
Open this publication in new window or tab >>Sports, storytelling and social media: a review and conceptualization
2018 (English)In: International Journal of Sports Marketing & Sponsorship, ISSN 1464-6668, Vol. 19, no 3, p. 338-349Article, review/survey (Refereed) Published
Abstract [en]

Purpose - Professional sports organizations have a long tradition of utilizing stories as part of their marketing efforts. However, as the media landscape has undergone considerable change as a result of information and communication technologies, most notably through social media, the conditions under which storytelling evolve have altered significantly. Therefore, the purpose of this paper is to explain how storytelling in the sports sector becomes integrated in social media.

Design/methodology/approach - A conceptual review in three sequential steps is carried out. First, extant literature on the role and effects of storytelling is reviewed. This is followed by a review of the interplay between storytelling and the contemporary media landscape, with a particular focus on social media. Third, the authors link both literatures and, by doing so, illustrate the dynamic interplay of storytelling and social media in the sports sector.

Findings - The conceptual review shows that storytelling can enact four sequential roles that are characterized by varying degrees of co-creation which, in relation to extant literature, has strong implications for the manageability of storytelling from the perspective of professional sports organizations.

Originality/value - Based on the identified sequential roles that storytelling can enact in social media, this paper contributes to the field of sports marketing by depicting how the dynamics between storytelling and the social media landscape exhibit a shifting degree of manageability with regards to storytelling from the perspective of professional sports organizations.

Keywords
Social media, Storytelling, New media, Sports
National Category
Sport and Fitness Sciences
Identifiers
urn:nbn:se:su:diva-159180 (URN)10.1108/IJSMS-11-2016-0084 (DOI)000440938600006 ()2-s2.0-85047240855 (Scopus ID)
Available from: 2018-08-23 Created: 2018-08-23 Last updated: 2022-06-28Bibliographically approved
Söderman, S. (2017). Case 28 Red Bull in energy drinks and football (2ed.). In: Simon Chadwick; Dave Arthur; John Beech (Ed.), International cases in The Business of Sport: (pp. 234-244). Abingdon Oxford: Routledge
Open this publication in new window or tab >>Case 28 Red Bull in energy drinks and football
2017 (English)In: International cases in The Business of Sport / [ed] Simon Chadwick; Dave Arthur; John Beech, Abingdon Oxford: Routledge, 2017, 2, p. 234-244Chapter in book (Refereed)
Place, publisher, year, edition, pages
Abingdon Oxford: Routledge, 2017 Edition: 2
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:su:diva-140192 (URN)10.4324/9781315754239-37 (DOI)9781138802452 (ISBN)9781315754239 (ISBN)
Available from: 2017-03-05 Created: 2017-03-05 Last updated: 2023-11-27Bibliographically approved
Söderman, S. (2016). A methodology to classify spectators: The case of AIK in Stockholm. In: Simon Chadwick, Nicolas Chanavat, Michel Desbordes (Ed.), Routledge handbook of sports marketing: (pp. 261-274). Abingdon, Oxon: Routledge
Open this publication in new window or tab >>A methodology to classify spectators: The case of AIK in Stockholm
2016 (English)In: Routledge handbook of sports marketing / [ed] Simon Chadwick, Nicolas Chanavat, Michel Desbordes, Abingdon, Oxon: Routledge, 2016, p. 261-274Chapter in book (Refereed)
Place, publisher, year, edition, pages
Abingdon, Oxon: Routledge, 2016
Keywords
fans, types, football
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:su:diva-125983 (URN)978-1-138-82351-8 (ISBN)978-1-315-74202-1 (ISBN)
Available from: 2016-01-21 Created: 2016-01-21 Last updated: 2022-02-23Bibliographically approved
Söderman, S. & Persson, M. (2016). Perspectives of Authenticity - Football Supporters’ Perceptions of New Arenas. Journal of Business and Economics, 7(4), 570-591
Open this publication in new window or tab >>Perspectives of Authenticity - Football Supporters’ Perceptions of New Arenas
2016 (English)In: Journal of Business and Economics, ISSN 2155-7950, Vol. 7, no 4, p. 570-591Article in journal (Other academic) Published
Abstract [en]

It has long been established that there is a strong relationship between football supporters and their football clubs based on family and local ties, with parallels being drawn between the supporters and the emerging concept of working consumers. This emergence of “working consumers” and its ramifications has brought the supporters’ role and its perception of authenticity under scrutiny. The purpose of this study is to describe authenticity in relation to the increasing commercialization of sport from a loyal working consumer perspective. The sample of commercialization was based on three football clubs in Stockholm that changed arenas in 2013. Data was collected using qualitative methods in supporter communities and by conducting interviews with supporters. When the data was thematically analysed it was found that the change of arena weakened the authenticity primarily in the physical link to the arena, which contains local ties, history, traditions and memories. Nevertheless, the impact of commercialization is regulated since authenticity is not entirely objective, but dependent on the beholder’s earlier experiences. The main contribution, summarized in six propositions is that supporters’ perceive authenticity when they are involved as working consumers in the club.

Keywords
brand heritage, working consumers, supporters and commercialization
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:su:diva-125980 (URN)
Available from: 2016-01-21 Created: 2016-01-21 Last updated: 2022-02-23Bibliographically approved
Laurell, C. & Söderman, S. (2016). Sports, Storytelling and Social Media: a Review and Conceptualization. In: : . Paper presented at European Academy of Management Conference (EURAM), Paris, France, June 1-4, 2016.
Open this publication in new window or tab >>Sports, Storytelling and Social Media: a Review and Conceptualization
2016 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

This paper aims to explain how storytelling in the sports sector becomes integrated in social media. Professional sports organizations have a long tradition of utilizing stories as part of their marketing efforts. However, as the media landscape has undergone considerable change as a result of Information and Communication Technologies (ICTs), most notably through social media, the conditions under which storytelling evolve become significantly altered. Based on a conceptual review of the storytelling and social media literature, this paper contributes by depicting how storytelling can enact four sequential roles. These roles are also shown to be characterized by varying degrees of co-creation, which has implications for the manageability of storytelling from the perspective of professional sports organizations.

National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:su:diva-132155 (URN)
Conference
European Academy of Management Conference (EURAM), Paris, France, June 1-4, 2016
Available from: 2016-07-23 Created: 2016-07-23 Last updated: 2022-02-23Bibliographically approved
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