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Publications (5 of 5) Show all publications
Wettermark, A. (2023). Calling the Girl at the Mohandeseen Office: The Other as a Source of Self-Transformation. In: David Boje; Ozan Nadir Alakavuklar; Amon Barros; Nimruji Jammulamadaka; Ana Maria Peredo (Ed.), Business Storytelling and Postcolonialism: (pp. 115-132). World Scientific
Open this publication in new window or tab >>Calling the Girl at the Mohandeseen Office: The Other as a Source of Self-Transformation
2023 (English)In: Business Storytelling and Postcolonialism / [ed] David Boje; Ozan Nadir Alakavuklar; Amon Barros; Nimruji Jammulamadaka; Ana Maria Peredo, World Scientific, 2023, p. 115-132Chapter in book (Refereed)
Abstract [en]

In this chapter, I discuss how expats working in Egypt strive to transition towards cosmopolitan selfhood by narrating their encounters with local others in enthusiastic terms. Leaning on theories by Ahmed, Butler and Spivak, I argue that by “knowing through others” expats self-transform, thereby approaching desirable selfhood and becoming professionally versatile. Their knowledge of/through otherhood enables them to maintain a position of knowingness from which relations with others are re-storied in ideologically updated terms. On organizational levels, expatriate stories aggregate into a business storytelling of egalitarianism and cultural sensitivity, heralding the inclusion of local others. This manifested inclusion simultaneously conceals that the presence of others is “partial,” narrative rather than epistemological, as westerners continue to be constituted as those who “know” and define boundaries for what knowledge others may have.

Place, publisher, year, edition, pages
World Scientific, 2023
Series
A World Scientific Encyclopedia of Business Storytelling ; volume 3
Keywords
Self-transformation, Expatriates, Relationality, Postcolonialism, Narrative, Epistemological Privilege
National Category
Business Administration
Identifiers
urn:nbn:se:su:diva-226473 (URN)10.1142/9789811273490_0006 (DOI)
Available from: 2024-02-12 Created: 2024-02-12 Last updated: 2024-03-25Bibliographically approved
Wettermark, A. (2023). 'You're the one that I want': differentiating between beneficiaries in voluntary organizations. Culture and Organization, 29(3), 197-210
Open this publication in new window or tab >>'You're the one that I want': differentiating between beneficiaries in voluntary organizations
2023 (English)In: Culture and Organization, ISSN 1475-9551, E-ISSN 1477-2760, Vol. 29, no 3, p. 197-210Article in journal (Refereed) Published
Abstract [en]

This paper examines differentiations between beneficiaries in voluntary organizations. Drawing on the writings of Ahmed and Bauman, the paper suggests that beneficiaries are socially constructed through efforts to assist them and according to complex and varied criteria that combine immediate ‘re-cognition’ of otherhood with attention to the ‘achievements’ of beneficiaries, i.e. how well beneficiaries narrate and perform their assimilability. Taking the case of language cafés as an example, the study suggests that differentiations between beneficiaries emerge not only according to essentialist criteria, but also according to how convincingly beneficiaries express optimism about the future, intention to contribute to local community, and willingness to shed their past, and how respectful of boundaries they appear in the eyes of selves. Relational, narrative, and ideological dimensions then complement essentialist criteria to influence if/how others are included, implying that identities of both selves and others need to be seen as relational and context dependent.

Keywords
Diversity, othering, inclusion, ethnography, relational approach, assimilation and, or exclusion
National Category
Economics and Business
Identifiers
urn:nbn:se:su:diva-215911 (URN)10.1080/14759551.2023.2167083 (DOI)000931298500001 ()2-s2.0-85146360873 (Scopus ID)
Available from: 2023-03-29 Created: 2023-03-29 Last updated: 2023-04-20Bibliographically approved
Wettermark, A. & Berglund, K. (2022). Mutuality between selves and others in social entrepreneurship: Not a mission impossible?. Scandinavian Journal of Management, 38(3), Article ID 101219.
Open this publication in new window or tab >>Mutuality between selves and others in social entrepreneurship: Not a mission impossible?
2022 (English)In: Scandinavian Journal of Management, ISSN 0956-5221, E-ISSN 1873-3387, Vol. 38, no 3, article id 101219Article in journal (Refereed) Published
Abstract [en]

The social entrepreneurship (SE) discourse habitually casts social entrepreneurs as heroic, creating economic and social value, whereas those whom they strive to assist are portrayed as disadvantaged and in need of interventions. This implies an implicit differentiation between knowing, agentic entrepreneurs and less-knowing, more passive beneficiaries. In this article, we seek to unfold the subtle ordering of relations in SE and problematize power-related aspects and ideological influences that potentially overshadow dimensions of mutuality and relationality inherent to SE. From an examination of two cases, we hypothesize that differentiations between knowing selves and learning others tend to disintegrate when entrepreneurs and beneficiaries enter into closer interaction. Adopting a postcolonial framework, we identify three forms of relations in SE: transactional, ambiguous/interactional and transcending.

Keywords
Social entrepreneurship, Mutuality, Relationality, The other, Postcolonialism, Governmentality
National Category
Economics and Business
Identifiers
urn:nbn:se:su:diva-207255 (URN)10.1016/j.scaman.2022.101219 (DOI)000810886500001 ()2-s2.0-85131455569 (Scopus ID)
Available from: 2022-07-18 Created: 2022-07-18 Last updated: 2022-07-18Bibliographically approved
Wettermark, A. (2020). Tampering With the Autonomous Self? Student Reactions to a Course on Critical Perspectives of Social Entrepreneurship. Entrepreneurship Education and Pedagogy (EE&P), 3(3), 291-315
Open this publication in new window or tab >>Tampering With the Autonomous Self? Student Reactions to a Course on Critical Perspectives of Social Entrepreneurship
2020 (English)In: Entrepreneurship Education and Pedagogy (EE&P), E-ISSN 2515-1274, Vol. 3, no 3, p. 291-315Article in journal (Refereed) Published
Abstract [en]

This article analyzes student reactions to a course on critical perspectives of social entrepreneurship. Conceptualizing student reactions not merely as resistance but as a breaking up of ‘illusions” that students nurture about their selves make these reactions both more graspable for teachers and possible to influence. First, the article suggests that student reactions need to be acknowledged and comprehended in their complexity, and that teachers adjust pedagogical approaches to students’ abilities and the level of awareness. Second, the article examines processual and relational aspects of critical pedagogy and identifies in student reactions a sense of ambivalence that makes students alternate between resistance/rejection and curiosity/attraction. This ambivalence implies that reconstructive, or hopeful, aspects of entrepreneurship are important in critical curricula in order to complement more deconstructive or skeptical aspects. From a relational point of view, it is desirable that teachers support students in their learning processes by creating a safe and trusting space for learning. The article also discusses the responsibility and sensitivity of teachers and suggests that teachers’ acceptance of own feelings of insufficiency, shame, or vulnerability plays an important role in creating spaces that favor learning and mutual trust between teachers and students.

Keywords
Social entrepreneurship, critical pedagogy, ethics, entrepreneurship education
National Category
Pedagogy Business Administration
Research subject
Educational Science
Identifiers
urn:nbn:se:su:diva-226307 (URN)10.1177/2515127419899485 (DOI)2-s2.0-85134347509 (Scopus ID)
Available from: 2024-02-06 Created: 2024-02-06 Last updated: 2024-02-08Bibliographically approved
Wettermark, A. (2014). Tales of transformation: Expatriate encounters with local contexts: A postcolonial reading. (Doctoral dissertation). Stockholm: Stockholm Business School, Stockholm University
Open this publication in new window or tab >>Tales of transformation: Expatriate encounters with local contexts: A postcolonial reading
2014 (English)Doctoral thesis, monograph (Other academic)
Abstract [en]

The thesis examines how and in what sense expatriates are changed and transformed by their intercultural experiences. In doing so it seeks to complement more efficiency-oriented expatriation studies by outlining a relational and contextual view inspired by postcolonialism. By this approach the thesis calls into doubt, firstly, the identity transformation of expatriates as a result of their encounter with the Other, and secondly, the implicit assumption of the universalism of Western international management.

By analyzing the narratives of expatriates working in Egypt, including the representations they create of selves and others, the findings of this study suggest that expatriates display a considerable lack of knowledge of and integration with others, which affects their overall ability to understand and interact with the local society. Expatriates instead enact a superficial adjustment, built on a partly simulated or imagined knowledge of others, and re-write their outsidehood as a perspective enabling detachment.

Leaning on their resources, such as their professional competence, their mobility and their social privileges, expatriates design their experiences in the local context, generally under-evaluating relational and contextual aspects. They create narratives that highlight their personalized coping skills and their self-enhancing development. The thesis argues that these persuasive narratives conceal the imaginary character of expatriates’ knowledge, and that although expatriates learn about themselves and learn to handle others, they seldom learn from others.

To be more profoundly affected by what the Other has to offer, the thesis suggests that expatriates should strive to increase their proximity to others.

Place, publisher, year, edition, pages
Stockholm: Stockholm Business School, Stockholm University, 2014. p. 200
Keywords
Expatriates, identity reconstruction, postcolonialism, international management
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:su:diva-108014 (URN)978-91-7649-022-8 (ISBN)
Public defence
2014-11-20, Gröjersalen, hus 3, Kräftriket, Roslagsvägen 101, Stockholm, 13:00 (English)
Opponent
Supervisors
Available from: 2014-10-29 Created: 2014-10-06 Last updated: 2022-02-23Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0002-2076-6594

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