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Alternative entrepreneurship: Tracing the creative destruction of entrepreneurship
Stockholm University, Faculty of Social Sciences, Stockholm Business School.
Stockholm University, Faculty of Social Sciences, Stockholm Business School.ORCID iD: 0000-0002-6843-4038
Stockholm University, Faculty of Social Sciences, Stockholm Business School.
2022 (English)In: How Alternative is Alternative? The Role of Entrepreneurial Development, Form, and Function in the Emergence of Alternative Marketscapes / [ed] Matthew M. Mars; Hope Jensen Schau, Emerald Group Publishing Limited, 2022Chapter in book (Refereed)
Abstract [en]

Entrepreneurship is by many recognized as a solution to environmental and social challenges of today’s society. However, it has also been criticized since it may maintain the capitalistic demands of growth and efficiency in an unsustainable way. In this paper we like to challenge the current conception of entrepreneurship that aim for societal change by tracing what, how, where and with whom such entrepreneurship is performed. Further, we take inspiration from the idea of diverse economy by Gibson-Graham and introduce the concept of alternative entrepreneurship to explore how it takes shape, change its contours and both challenges and propels contemporary capitalism. In this chapter we present three ethnographic cases unfolding diverse entrepreneurial activities: 1) the case of Oria, who contributes to social justice through fair trade; 2) the case of artisan food producers who contribute to biological diversity and a rural livelihood; and 3) the case of the DiE project//NEEM NGO, that contributes to social inclusion through entrepreneurial empowerment and the development of a micro credit program. We find that the alternative entrepreneurs are not constrained by organizational forms or by a limited number of economic and non-economic activities as to target societal challenges. The alternative entrepreneurs move between different organizational forms such as non-profit and for profit, as well as, undertaking business and voluntary practices to achieve societal change. Finally, we conclude that the ethnographic tracing of alternative entrepreneurship, allowing previously unsighted activities become visible, also creatively destroy the overly-narrow conception of entrepreneurship. 

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2022.
Series
Advances in the Study of Entrepreneurship, Innovation and Economic Growth, ISSN 1048-4736, E-ISSN 1875-5178 ; 29
Keywords [en]
Alternative entrepreneurship, Creative destruction, Diverse economy, Societal change, Thick descriptions, Ethnographic case studies
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-202517ISBN: 9781800717749 (print)OAI: oai:DiVA.org:su-202517DiVA, id: diva2:1641614
Available from: 2022-03-02 Created: 2022-03-02 Last updated: 2022-05-10Bibliographically approved

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Lindbergh, JessicaBerglund, KarinSchwartz, Birgitta

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