Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
CINEMA TO ATTRACT: TRAILERN: ETT ÅSKÅDLIGGÖRANDE AV TRAILERNS MARKNAD, HISTORIA OCH FUNKTION
Stockholms universitet, Humanistiska fakulteten, Filmvetenskapliga institutionen.
2007 (svensk)Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
Abstract [en]

The aim of this paper is to examine the American movie trailer particularly its history, marketing and functions, presented as an historical overview from the serials of the early 1910s to the trailers of today. A trailer from each decade of the twentieth- and twenty-first centuries is selected which represent typical trends and shows how trailers historically functioned, including their formal, generic differences.

The introduction focuses on the market in which the trailer operates, and raises the issue of the entertainment value of art or marketing, how the film industry works and to role of advertising. The second part of the introduction focuses on the development of film stars, and their importance in trailer campaigns. This brings in the question of the growth of Hollywood and new media forms/technologies. The manner in which new media also create a new type of audience is considered, which demonstrates how the trailers capture audience attention in new ways.

The second part of the paper focuses on the history of the trailer and examines typical structures, of the different periods.

The third part analyses how different trailers operate, and how the trailer industry stands at the beginning of a new era, the so-called Post-interactive era, which is discussed with regard to Spider-Man 2 and The Da Vinci Code.

sted, utgiver, år, opplag, sider
2007. , s. 53
Emneord [en]
Trailers, history, market, function, American, global, filmstar, Post-interactive
HSV kategori
Identifikatorer
URN: urn:nbn:se:su:diva-6602OAI: oai:DiVA.org:su-6602DiVA, id: diva2:196733
Presentation
2007-01-12
Uppsök
humaniora/teologi
Tilgjengelig fra: 2007-01-30 Laget: 2007-01-30bibliografisk kontrollert

Open Access i DiVA

fulltekst(644 kB)1221 nedlastinger
Filinformasjon
Fil FULLTEXT01.pdfFilstørrelse 644 kBChecksum MD5
a406d6144a60bf4888ebd3c9a3983df36a5863b5692aaa25dfd9f2ffd9840315b13bccdc
Type fulltextMimetype application/pdf

Av organisasjonen

Søk utenfor DiVA

GoogleGoogle Scholar
Totalt: 1221 nedlastinger
Antall nedlastinger er summen av alle nedlastinger av alle fulltekster. Det kan for eksempel være tidligere versjoner som er ikke lenger tilgjengelige

urn-nbn

Altmetric

urn-nbn
Totalt: 888 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf