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Against the implicit politics of service-dominant logic
Stockholms universitet, Samhällsvetenskapliga fakulteten, Företagsekonomiska institutionen.
Rekke forfattare: 32018 (engelsk)Inngår i: Marketing Theory, ISSN 1470-5931, E-ISSN 1741-301X, Vol. 18, nr 1, s. 101-119Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

Few recent topics in marketing have met such immediate popularity and critique as Vargo and Lusch's service-dominant logic (SDL). While many have criticized SDL scholarship for a lack of cultural sophistication, coherence, and relevance, it has nevertheless maintained and expanded its own distinct stream of ideas. Recently, Vargo and Lusch have proposed that SDL could be extended into a theory of society. We criticize this notion by contrasting their views on commodity value with Marxist and post-Marxist literatures, finding SDL ill-equipped to understand consumer culture, but also continuing to propagate simplistic and misguided views of value in commodity markets. We conclude by challenging SDL's suitability as candidate for all-encompassing social theorizing because of its tacit neoliberalism.

sted, utgiver, år, opplag, sider
2018. Vol. 18, nr 1, s. 101-119
Emneord [en]
Baudrillard, commodity fetishism, Marx, neoliberalism, service-dominant logic, value
HSV kategori
Identifikatorer
URN: urn:nbn:se:su:diva-156117DOI: 10.1177/1470593117692023ISI: 000429895000006OAI: oai:DiVA.org:su-156117DiVA, id: diva2:1204260
Tilgjengelig fra: 2018-05-07 Laget: 2018-05-07 Sist oppdatert: 2018-05-07bibliografisk kontrollert

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