Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Subverting sustainability: market maintenance work and the reproduction of corporate irresponsibility
Stockholms universitet, Samhällsvetenskapliga fakulteten, Stockholms centrum för forskning om offentlig sektor (SCORE).ORCID-id: 0000-0002-2936-4102
2019 (engelsk)Inngår i: Journal of Marketing Management, ISSN 0267-257X, E-ISSN 1472-1376, Vol. 35, nr 17-18, s. 1563-1583Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

While marketing’s potential to foster environmental sustainability has been acknowledged in sustainability marketing thinking, we still know little about the forms of organisational conduct through which sustainability recurrently fails to gain traction as a serious agenda in markets. Drawing on recent discussions on corporate irresponsibility and institutional work in markets, this article employs a discourse analysis to examine marketing managers’ strategies to legitimise food waste generation in the organisation of retail. The study highlights three interlinked strategies of institutional work for the subversion of sustainability and thus the reproduction of unsustainable excess production and consumption: the framing of environ- mental responsibility as risk, cost and consumer choice.

sted, utgiver, år, opplag, sider
2019. Vol. 35, nr 17-18, s. 1563-1583
Emneord [en]
Sustainability marketing, institutional work, corporate irresponsibility, resistance, marketing discourse
HSV kategori
Forskningsprogram
företagsekonomi
Identifikatorer
URN: urn:nbn:se:su:diva-176087DOI: 10.1080/0267257X.2019.1682031ISI: 000493894300001OAI: oai:DiVA.org:su-176087DiVA, id: diva2:1371577
Forskningsfinansiär
The Jan Wallander and Tom Hedelius Foundation, W2012-0423:1Tilgjengelig fra: 2019-11-20 Laget: 2019-11-20 Sist oppdatert: 2020-01-20bibliografisk kontrollert

Open Access i DiVA

Fulltekst mangler i DiVA

Andre lenker

Forlagets fulltekst

Søk i DiVA

Av forfatter/redaktør
Yngfalk, Carl
Av organisasjonen
I samme tidsskrift
Journal of Marketing Management

Søk utenfor DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric

doi
urn-nbn
Totalt: 6 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf