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Value creation through use of digital services in the pharmaceutical market
Stockholms universitet, Samhällsvetenskapliga fakulteten, Företagsekonomiska institutionen.
2002 (engelsk)Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
Abstract [en]

The scope of this work is to investigate the use of digital marketplaces for value creation in the pharmaceutical market. The research is limited to the digital services provided by the pharmaceutical industry and is conducted with the perspective of the managing team of a pharmaceutical company. The research is

sted, utgiver, år, opplag, sider
2002.
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Identifikatorer
URN: urn:nbn:se:su:diva-3441OAI: oai:DiVA.org:su-3441DiVA, id: diva2:192734
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samhälle/juridik
Tilgjengelig fra: 2007-01-05 Laget: 2007-01-05

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