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Multiple Actors’ Value Co-creation: Re-thinking Interactions within S-D logic
Stockholms universitet, Samhällsvetenskapliga fakulteten, Företagsekonomiska institutionen.
(engelsk)Manuskript (preprint) (Annet vitenskapelig)
Abstract [en]

In the S-D logic conceptualisation of value co-creation, much attention has been directed to actors’ resource integrations. However, little attention has been devoted to how companies consumers and other stakeholders interact and co-create value within multiple interactions. This study explores multiple actors’ creation of the football experience. Through a sociocultural perspective on value co-creation, actors’ resource integration is problematised as dependent on various interests, making actors both enabled and constrained in their co-creative interactive processes. Moreover, this study demonstrates that actors’ various, and often contradictory resource integrations and interactions are creative as they lead to new interpretations, meanings and values. 

Emneord [en]
S-D logic, co-creation, interaction, resource integration
HSV kategori
Identifikatorer
URN: urn:nbn:se:su:diva-63951OAI: oai:DiVA.org:su-63951DiVA, id: diva2:453688
Tilgjengelig fra: 2011-11-03 Laget: 2011-11-03 Sist oppdatert: 2011-11-04bibliografisk kontrollert
Inngår i avhandling
1. Co-Creating Value: Reframing Interactions in Service Consumption
Åpne denne publikasjonen i ny fane eller vindu >>Co-Creating Value: Reframing Interactions in Service Consumption
2011 (engelsk)Doktoravhandling, med artikler (Annet vitenskapelig)
Abstract [en]

How producers and consumers interact in the market and integrate resources is fundamental for our understanding of how value and value creation develop in contemporary economy. Value co-creation in markets has gained renewed interest in marketing theory. The existing literature has predominantly focused on emphasizing either how co-creation processes are organized from a provider perspective or how consumers create value in their consumption practices. In taking either a service-provider or consumption perspective, previous research disregards the complexity of interactions between two or more actors, and that interactions often are characterized by tensions and conflicts. The aim of this thesis is therefore to analyze how constellations of various actors interact to co-create value, and to demonstrate possible implications for marketing theory and research on value co-creation. This is done by examining different constellations of actors’ interactions, emphasizing organization and consumption of services in sport and tourism, two fruitful contexts for investigating complex actor constellations.

In marketing theory, Service Dominant logic (S-D logic) has evolved into a key framework for conceptualizing and organizing value co-creation. The focus on the organization of value co- creation has occurred at the expense of emphasizing actors’ rich and varied competences and the contextual conditions that permeate actors’ interactions. Therefore, as another contribution, the present thesis further bridges S-D logic with socio-cultural oriented consumption theory on meaning creation, and how available recourses are made use of by organizations and consumers. Drawing on these two frameworks, and by conducting 52 interviews with respondents from actor groups, this thesis provides a systematization of interactions, demonstrating that value co-creation is dependent on the constellation of actors, their often contradicting interests and their various competences. The following types of interactions for value co-creation are suggested: converged, diverged, disjointed and fragmented.

sted, utgiver, år, opplag, sider
Stockholm: School of Business, Stockholm University, 2011. s. 87
Emneord
Value, interaction, service, co-creation, operant resources, consumption
HSV kategori
Forskningsprogram
företagsekonomi
Identifikatorer
urn:nbn:se:su:diva-63686 (URN)978-91-7447-401-5 (ISBN)
Disputas
2011-12-09, Gröjersalen, hus 3, Kräftriket, Roslagsvägen 101, Stockholm, 13:00 (svensk)
Opponent
Veileder
Merknad
At the time of doctoral defence, the following papers were unpublished and had a status as follows: Paper nr.3: Manuscript; Paper nr.4: Manuscript.Tilgjengelig fra: 2011-11-17 Laget: 2011-10-26 Sist oppdatert: 2011-11-09bibliografisk kontrollert

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