The essay sets out to map a part of the Swedish representation of China in travelogues, using postcolonial theory. Two sources were used, Dagens Nyheter and Vagabond. These were in turn examined to explain how the discourse and semiotics in the travelogues depicting China were constructed and have changed over the past two decades. The results show that the discourse has changed from a negatively portrayal based on anti-chinese discourse of China with parallels to its communist history, to a recent more exotic presentation revolving around romantic rurality, modernity, and Chinas dynastic history. The semiotic analysis in turn confirms the later representation as well as a postcolonial exoticism and otherness in the representation of China.