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The Certification Paradox: Monitoring as a Solution and a Problem
Stockholms universitet, Samhällsvetenskapliga fakulteten, Stockholms centrum för forskning om offentlig sektor (SCORE).
Stockholms universitet, Samhällsvetenskapliga fakulteten, Stockholms centrum för forskning om offentlig sektor (SCORE).ORCID-id: 0000-0001-5970-6137
2013 (engelsk)Inngår i: Trust and Organizations: Confidence across Borders / [ed] Marta Reuter, Filip Wijkström, Bengt Kristensson Uggla, New York: Palgrave Macmillan, 2013, s. 91-109Kapittel i bok, del av antologi (Fagfellevurdert)
Abstract [en]

In Egels-Zandén’s chapter we could see how multinational shoe companies work in order to create trust in their brands by using a process logic framework in their Corporate Social Responsibility (CSR) efforts. In other words, the companies and their suppliers undertake a dialogue and negotiate with the actors within civil society as to a reasonable interpretation of the freedom of association. This example indicates that confidence has become all the more important in today’s market exchange. It is no longer sufficient to offer products and services of high quality at a reasonable price but, instead, it has also become important to, as a producer, be transparent and open for dialogue. One must be able to demonstrate that the production process has been conducted in an acceptable manner, in terms of specific values, such as sustainability, the work environment, and human rights. If consumers, civil society actors, and journalists discover that a company has used child labor, harmful chemicals, or has denied its employees acceptable working conditions, there is a high risk that the company will be criticized in the media, which, in turn, can seriously damage its reputation and the possibility of market survival.

sted, utgiver, år, opplag, sider
New York: Palgrave Macmillan, 2013. s. 91-109
Emneord [en]
Corporate Social Responsibility, European Union, Forest Stewardship Council, Civil Society Actor, Certification Market
HSV kategori
Identifikatorer
URN: urn:nbn:se:su:diva-97451DOI: 10.1057/9781137368812_5ISBN: 978-1-349-47537-7 (tryckt)ISBN: 978-1-137-36881-2 (digital)OAI: oai:DiVA.org:su-97451DiVA, id: diva2:678040
Tilgjengelig fra: 2013-12-11 Laget: 2013-12-11 Sist oppdatert: 2020-03-05bibliografisk kontrollert

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