Social network sites activate our sociality and introduce new patterns of pace for social interaction, new emotional affordances and new forms of group dynamics. As we adjust our social practices and needs in accordance with technological affordances, digital sociality takes place within complex informational and emotional spaces driven by speed and instant feedback. Algorithmic compilations drawn from user behaviours, opinions and preferences are based on emotional imprints formed through interactions with others. Personalized ecosystems of information created in digital media landscapes draw on our deep-rooted need to belong, to be part of a community and to seek recognition from others.