Whereas audience’s engagements with fictional narratives have been intensely discussed, less attention has been paid to the particular emotional involvement evoked by Reality Television where viewers are offered a narrative devoid of empathic sensitivity to the misfortune of others. These non-empathic viewing experiences of emotional dissonance activate broader circuits of social values, judgements, and comparison through a process of devaluation. Departing from social neuroscience and affect studies, the chapter argues that the long-term emotional consequences of these viewing experiences where shame, scorn, and contempt are intertwined might influence viewers’ affective experiences and attitudes towards low-status groups through the brain/body/mind assemblage.