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Principles of Marketing: Swedish edition
Stockholms universitet, Samhällsvetenskapliga fakulteten, Företagsekonomiska institutionen.
2011 (Engelska)Bok (Refereegranskat)
Abstract [en]

Principles of Marketing Swedish Edition is an ideal introductory text for undergraduate students and practitioners alike.  This, the first Swedish edition, is true to Kotler and Armstrongs classic conceptual framework, which has proved itself as an exceptional introduction to marketing and has been used by millions of students all over the world.

The book outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for todays markets. Cases and examples are written to reflect current best practice in Swedish, Scandinavian and European companies. The book describes and explains how these companies deal with challenges in domestic and international markets. It is set in a Swedish context but is global in scope and is very relevant for modern marketers.

The book looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the marketplace.

 

Ort, förlag, år, upplaga, sidor
Harlow: Prentice-Hall, 2011, 1. , s. 512
Nationell ämneskategori
Företagsekonomi
Forskningsämne
företagsekonomi
Identifikatorer
URN: urn:nbn:se:su:diva-69476ISBN: 9780273735960 (tryckt)OAI: oai:DiVA.org:su-69476DiVA, id: diva2:476760
Tillgänglig från: 2012-01-12 Skapad: 2012-01-12 Senast uppdaterad: 2022-02-24Bibliografiskt granskad

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