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"Green cities" going greener? Local environmental policymaking & place branding in the ”Greenest city in Europe”
Stockholms universitet, Samhällsvetenskapliga fakulteten, Kulturgeografiska institutionen.ORCID-id: 0000-0002-4376-7493
(Engelska)Manuskript (preprint) (Övrigt vetenskapligt)
Abstract [en]

A growing number of cities around the world have taken advantage of their green image of the purpose of place branding. In the research literature, it is suggested that these practices are motivated by place-based competition over financial and social capital, combined with more holistic motives of sustainable urban development. However, although an increasing number of green cities are engaged in place branding, few studies have researched the impact of place branding on environmental policy-making in a city. What happens to local environmental policy-making when a framework of place branding embraces it? Addressing this issue, this paper discusses how the continuity of local environmental policy-making is affected by place-branding practices. To tackle this task, the paper first introduces an analytical framework of the elements in environmental policy-making that have been identified as generating a green status for cities. Secondly, using that framework, this paper present an in-depth case study of a city branding itself as the “Greenest city in Europe”. Drawing on the growing body of work on green cities, this paper investigates the “understudied” practice of using policy for the purpose of place branding as well as the impact of place branding “on the environment”.

Nyckelord [en]
place branding, green cities, policy boosterism, Sweden, Växjö
Nationell ämneskategori
Kulturgeografi
Forskningsämne
geografi med kulturgeografisk inriktning
Identifikatorer
URN: urn:nbn:se:su:diva-115540OAI: oai:DiVA.org:su-115540DiVA, id: diva2:798111
Tillgänglig från: 2015-03-26 Skapad: 2015-03-26 Senast uppdaterad: 2022-02-23Bibliografiskt granskad
Ingår i avhandling
1. Geographies of Place Branding: Researching through small and medium sized cities
Öppna denna publikation i ny flik eller fönster >>Geographies of Place Branding: Researching through small and medium sized cities
2015 (Engelska)Doktorsavhandling, sammanläggning (Övrigt vetenskapligt)
Abstract [en]

Place branding is commonly conceptualized with a focus on big cities, such as London, New York and Singapore, building from concepts and models from mainstream branding theory. In contrast to such conceptualizations, this thesis focuses on place branding in small and medium-sized cities. The present thesis aims to study place branding from a geographical perspective. It starts with debates theoretical and empirical understandings of place branding; what it is and how it is affecting the places where it is introduced. The thesis develops and argues for a perspective of territoriality and relationality to place branding discussing concepts, methods and empirical approaches to carry out place branding research using geographical perspectives. Empirically, this thesis focuses on in-depth studies of place branding in small and medium-sized cities in Sweden. By analyzing the development of place branding over the course of time, nuances and aspects of both territorial and relational origin emerge, situating place branding practices within a wider spatial contextualization. Four individual papers are presented, which taken together contribute to the aim of the thesis. Paper 1 introduces the place branding research field in geography and how it has developed; Paper 2 investigates the phenomena of flagship buildings located in small cities and towns; Paper 3 discusses the relationship between policy tourism and place branding; and Paper 4 analyzes how local environmental policies are affected by green place branding. The thesis demonstrates the complex and continuously interchangeable spatial structures and place contexts that create and re-produce the geographies of place branding. Here, research models and methodological examples are presented to illustrate how place branding can be studied from a geographical perspective and thus improve theoretical understandings of place branding.

Ort, förlag, år, upplaga, sidor
Stockholm: Department of Human Geography, Stockholm University, 2015. s. 72
Serie
Meddelanden från Kulturgeografiska institutionen vid Stockholms universitet, ISSN 0585-3508 ; 148
Nyckelord
place branding, place marketing, small and medium sized cities, hotels, flagship buildings, policy tourism, policy boosterism, green cities, regional development, economic geography, Sweden, Växjö
Nationell ämneskategori
Kulturgeografi Social och ekonomisk geografi Ekonomisk geografi
Forskningsämne
geografi med kulturgeografisk inriktning
Identifikatorer
urn:nbn:se:su:diva-115638 (URN)978-91-7649-144-7 (ISBN)
Disputation
2015-05-22, William-Olssonsalen, Geovetenskapens hus, Svante Arrhenius väg 14, Stockholm, 13:00 (Engelska)
Opponent
Handledare
Anmärkning

At the time of the doctoral defense, the following papers were unpublished and had a status as follows: Paper 3: Manuscript. Paper 4: Manuscript.

Tillgänglig från: 2015-04-28 Skapad: 2015-03-27 Senast uppdaterad: 2022-02-23Bibliografiskt granskad

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