In 2015, a gender-neutral pronoun (‘hen’) was introduced in Swedish as a complement to ‘hon’ (she) and ‘han’ (he). Adding a gender-neutral pronoun differs from previous gender-fair language reforms because it removes gender information instead of making women more visible by using double forms (she/he). The reforms have in common that both “double” and the “gender-neutral” language reforms have been met with negative reactions. Arguments against gender-neutral language partially tap into the same categories of arguments found against previous forms of feminist language reforms, but also belong to some new categories. Novel is the focus on challenging the idea of gender as being non-binary. While ideas such as sexism being acceptable or sexist language not being sexist were very uncommon in our sample, the idea that gender identities (and either male or female) are important and that language should reflect this was common.