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Beyond Informality: Intimacy and Commerce at the Caravanning Trade Fair
Stockholm University, Faculty of Social Sciences, Department of Social Anthropology.ORCID iD: 0000-0002-2940-8304
2017 (English)In: Ethnographies of Conferences and Trade Fairs: Shaping Industries, Creating Professionals / [ed] Hege Høyer Leivestad, Anette Nyqvist, Cham, Switzerland: Palgrave Macmillan, 2017, p. 129-145Chapter in book (Refereed)
Abstract [en]

In the geographical peripheries of European cities, trade fairs gather thousands of caravan- and motorhome enthusiasts every year; chasing the latest news from the so-called “mobile living” industry. These trade fairs are also spectacular social events, sporting temporary trade fair campsites, as well as a wide range of entertainment and activities. This chapter asks how we can understand the caravanning trade fair as a market space that challenges the dichotomy between the formal and informal economy. By ethnographically approaching a specific Swedish trade fair, Elmia Caravan and Motorhome, Leivestad looks at how the fair becomes a sphere where the selling of dwellings take place through a continuous reproduction of “like-mindedness” in an environment characterized by close connections between retailers, manufacturers and customers.

Place, publisher, year, edition, pages
Cham, Switzerland: Palgrave Macmillan, 2017. p. 129-145
Keywords [en]
Trade fairs, Mobile homes, Markets
National Category
Social Anthropology
Research subject
Social Anthropology
Identifiers
URN: urn:nbn:se:su:diva-150218DOI: 10.1007/978-3-319-53097-0_7ISBN: 978-3-319-53096-3 (print)ISBN: 978-3-319-53097-0 (electronic)OAI: oai:DiVA.org:su-150218DiVA, id: diva2:1165982
Available from: 2017-12-14 Created: 2017-12-14 Last updated: 2019-01-16Bibliographically approved

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