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Työpaikkailmoituksen retoriikka ruotsinsuomalaisissa työpaikkailmoituksissa
Stockholm University, Faculty of Humanities, Department of Slavic and Baltic Studies, Finnish, Dutch, and German, Finnish.
2017 (Finnish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syftet med studien är att undersöka retorik i synnerhet språkets kommunikativa egenskaper och textförfattarnas intentioner genom att fokusera på tilltal och modalhjälpverb i sverigefinska jobbannonser. Materialet består av finsk- och svenskspråkiga jobbannonser, där arbetsgivaren vill anställa en finsktalande person. Materialet har publicerats på den svenska arbetsförmedlingens hemsida och på två svenska rekryteringsbyråers hemsidor.

På både svenska och finska har det offentliga språket blivit informellt. Resultatet visar att det är vanligt även i de sverigefinska jobbannonserna och att de finska jobbannonserna delvis är översättningar. Olika sätt att tilltala en annan person användes frekvent på båda språk, men eftersom konstruktionerna i den ursprungliga texten alltid delvis översätts till måltexten och svenska texter innehåller sådana former, kan översättningen leda till en generös användning av tilltalets olika former i översatta finska texter. Jobbannonser har också blivit mer krävande, vilket kan bevisas genom att användningen av modala hjälpverb ökat, men även andra sätt användes.

Abstract [en]

The purpose of the study is to explore the rhetorics of Sweden-Finnish job advertisements, the communicative features of the language and the intentions of the text producer, by concentrating on addressing and modal auxiliaries. The data consists of job advertisements written in Finnish and Swedish, where the employer was looking for a Finnish-speaking employee. These were published on the Swedish employment agency’s homepage and on two Swedish recruitment agencies’ homepages.

Both Swedish and Finnish public language has become informal. It is common to address another person using the 2nd person singular pronouns. The study shows that this is usual also in Sweden Finnish job advertisements and that the Finnish job advertisements partly are translations. Different addressing forms were used frequently in both languages but because the constructions of the original text often are translated and Swedish texts include more informal addressing forms, the translation may cause a generous use of different addressing forms in the Finnish language. Job announcements have become more demanding, which can be seen in the increasing use of modal auxiliaries, even though other ways were also used.

Place, publisher, year, edition, pages
2017.
Keywords [en]
Job advertisement, rhetoric, address, modal auxiliary, translation
Keywords [sv]
Arbetsplatsannons, retorik, tilltal, modala hjälpverb, översättning
National Category
Languages and Literature
Identifiers
URN: urn:nbn:se:su:diva-157292OAI: oai:DiVA.org:su-157292DiVA, id: diva2:1218174
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Examiners
Available from: 2018-06-14 Created: 2018-06-14 Last updated: 2018-06-14Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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More styles
Language
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  • fi-FI
  • nn-NO
  • nn-NB
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More languages
Output format
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  • asciidoc
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