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Lifestyle and fashion in Mario Camerini’s romantic comedies Il Signor Max and I Grandi Magazzini
Stockholm University, Faculty of Humanities, Department of Media Studies, Fashion Studies.ORCID iD: 0000-0003-3501-3517
2018 (English)In: Networking Knowledge: Journal of the MeCCSA Postgraduate Network, ISSN 1755-9944, Vol. 11, no 1, p. 56-66Article in journal (Refereed) Published
Abstract [en]

Between the years 1922 and 1943, Italian Fascism revealed quite an ambivalent attitude towards lifestyle. While the regime tried to impose standards of nationalistic moderation, popular entertainment of the time reveals that different aspects of culture never surrendered completely to the diktats of the regime. This article discusses the ways in which two films, Il Signor Max (Astra Film, 1937) and I Grandi Magazzini (Amato-Era Film, 1939) can provide a perspective into the consumer culture of Fascist Italy and its ambivalences. By presenting recurrent references to lifestyle commodities and fashion, the experiences of consumption in the two films take center stage in spite of the regime’s campaigns for modesty.

Place, publisher, year, edition, pages
2018. Vol. 11, no 1, p. 56-66
Keywords [en]
Lifestyle, Fascism, Comedy, Film, Fashion
National Category
Studies on Film Media Studies
Research subject
Fashion Studies
Identifiers
URN: urn:nbn:se:su:diva-160343DOI: 10.31165/nk.2018.111.522OAI: oai:DiVA.org:su-160343DiVA, id: diva2:1249421
Available from: 2018-09-19 Created: 2018-09-19 Last updated: 2019-04-18Bibliographically approved

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