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Studying “Openness” with “Closeness”: A videography of Prezi’s alternative entrepreneurship
Stockholms universitet, Samhällsvetenskapliga fakulteten, Företagsekonomiska institutionen, Management & Organisation.ORCID-id: 0000-0002-6843-4038
2018 (engelsk)Inngår i: Nordicom Information, ISSN 0349-5949, Vol. 40, nr 1, s. 86-90Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

 How can we study a company’s call for “openness” and ambition to create an alternative form of entrepreneurship? Th is article introduces a videography of the Hungarian company Prezi, with a focus on their eff orts to nurture an internal organisational culture defi ned by openness, as well as a desire to address the lack of corporate social engagement and openness in Hungarian society. We follow Prezi’s work with the Roma population to better understand how the company’s social value creation aff ects the employees, and to problematise how videography facilitates “closeness” and thereby the sharing of sensibility and co-experience of such an abstract ability as openness.

sted, utgiver, år, opplag, sider
2018. Vol. 40, nr 1, s. 86-90
Emneord [en]
Videography, closeness, co-experience
HSV kategori
Forskningsprogram
företagsekonomi
Identifikatorer
URN: urn:nbn:se:su:diva-165082OAI: oai:DiVA.org:su-165082DiVA, id: diva2:1281210
Prosjekter
Prezi - Ragnar SöderberghTilgjengelig fra: 2019-01-21 Laget: 2019-01-21 Sist oppdatert: 2019-11-28bibliografisk kontrollert

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