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In the intersection of journalism and strategic communication: The creation of an organisational image through news content
Stockholms universitet, Samhällsvetenskapliga fakulteten, Stockholms centrum för forskning om offentlig sektor (SCORE).ORCID-id: 0000-0002-2457-6448
2019 (Engelska)Konferensbidrag, Enbart muntlig presentation (Övrigt vetenskapligt)
Abstract [en]

Instead of communicating via traditional media channels, which have their own agenda and are difficult to control, public organisations are increasingly producing and spreading their own messages through their own channels. One recent phenomenon is public organisations taking on roles as news producers. In this paper, we set the focus on the content published in the intersection of journalism and strategic communication. Through a qualitative study of the content of the digital news channel VGRfokus, launched and produced by the Swedish county council Västra Götalandsregionen (VGR), we examine how an organisational image of VGRs created in and through this content. Our analysis shows that a specific organisational image is constructed through the promotion of main actors from within VGR with a preference for managers, through a numerous and explicit mentioning of VGR or any of its subunits, through a bias towards positive news, and through a frequent use of words that relate to responsibility, innovation and modernity.

Ort, förlag, år, upplaga, sidor
2019.
Nyckelord [en]
strategic communication, journalism, professions, identity, image, public organisation, news production
Nationell ämneskategori
Annan samhällsvetenskap
Identifikatorer
URN: urn:nbn:se:su:diva-172263OAI: oai:DiVA.org:su-172263DiVA, id: diva2:1345547
Konferens
NordMedia 2019, Malmö, Sweden, August 21-23, 2019
Tillgänglig från: 2019-08-26 Skapad: 2019-08-26 Senast uppdaterad: 2022-02-26Bibliografiskt granskad

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Grafström, Maria

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Grafström, Maria
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Stockholms centrum för forskning om offentlig sektor (SCORE)
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Totalt: 236 träffar
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