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Option contracts for online celebrities as retailers in supply chains
Stockholm University, Faculty of Social Sciences, Stockholm Business School. University of Chinese Academy of Sciences, People´s Republic of China.
Number of Authors: 32019 (English)In: International Journal of Production Research, ISSN 0020-7543, E-ISSN 1366-588XArticle in journal (Refereed) Epub ahead of print
Abstract [en]

The online celebrity economy, also called the internet celebrity economy, is growing rapidly in China. Celebrity retailers are usually demand sensitive and capital constrained. The capital constraints along with information asymmetry often render supply chains inefficient when manufacturers are producing at non-optimal levels. Few studies have shed light on the online celebrity supply chain, especially with respect to options. In this study, we examine how option contracts can coordinate supply chains. We find that a capital-constrained retailer can achieve more profitable orders when given an option. The manufacturer - without the full information of market demand - also benefits from offering an option to the retailer. Our numerical case shows that the options contract generates different payoffs depending on the capital of the retailer.

Place, publisher, year, edition, pages
2019.
Keywords [en]
online celebrity, option contract, capital constraints, information asymmetry, supply chain management
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:su:diva-173162DOI: 10.1080/00207543.2019.1650977ISI: 000481137900001OAI: oai:DiVA.org:su-173162DiVA, id: diva2:1353946
Available from: 2019-09-24 Created: 2019-09-24 Last updated: 2019-09-24

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Wu, Desheng DashDolgui, Alexandre
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