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Subverting sustainability: market maintenance work and the reproduction of corporate irresponsibility
Stockholm University, Faculty of Social Sciences, Stockholm Centre for Organizational Research (SCORE).ORCID iD: 0000-0002-2936-4102
2019 (English)In: Journal of Marketing Management, ISSN 0267-257X, E-ISSN 1472-1376, Vol. 35, no 17-18, p. 1563-1583Article in journal (Refereed) Published
Abstract [en]

While marketing’s potential to foster environmental sustainability has been acknowledged in sustainability marketing thinking, we still know little about the forms of organisational conduct through which sustainability recurrently fails to gain traction as a serious agenda in markets. Drawing on recent discussions on corporate irresponsibility and institutional work in markets, this article employs a discourse analysis to examine marketing managers’ strategies to legitimise food waste generation in the organisation of retail. The study highlights three interlinked strategies of institutional work for the subversion of sustainability and thus the reproduction of unsustainable excess production and consumption: the framing of environ- mental responsibility as risk, cost and consumer choice.

Place, publisher, year, edition, pages
2019. Vol. 35, no 17-18, p. 1563-1583
Keywords [en]
Sustainability marketing, institutional work, corporate irresponsibility, resistance, marketing discourse
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-176087DOI: 10.1080/0267257X.2019.1682031ISI: 000493894300001OAI: oai:DiVA.org:su-176087DiVA, id: diva2:1371577
Funder
The Jan Wallander and Tom Hedelius Foundation, W2012-0423:1Available from: 2019-11-20 Created: 2019-11-20 Last updated: 2020-01-20Bibliographically approved

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