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Foreign market learning: an integrative model of its antecedents, processes and outcomes
Stockholms universitet, Samhällsvetenskapliga fakulteten, Företagsekonomiska institutionen.ORCID-id: 0000-0002-9912-2424
Stockholms universitet, Samhällsvetenskapliga fakulteten, Företagsekonomiska institutionen.
Rekke forfattare: 22019 (engelsk)Inngår i: Journal of business & industrial marketing, ISSN 0885-8624, E-ISSN 2052-1189, Vol. 34, nr 6, s. 1248-1258Artikkel, forskningsoversikt (Fagfellevurdert) Published
Abstract [en]

Purpose - The purpose of this paper is to offer an integrative model of foreign market learning, including different learning processes, antecedents and outcomes. Design/methodology/approach - The paper makes a critical review of the relevant literature, drawing on a keywords-based search of three major databases and a range of other published work for a broader perspective on the subject. Findings - The resulting integrative model shows in a number of ways how companies can learn and benefit from differences in foreign markets and what results this can lead to. Research limitations/implications - The sample of subject-specific contributions to the literature may have been insufficient, and a wider selection of keywords to identify them might have captured a richer variety of concepts and opinions. Originality/value - The integrative model contributes to the literature on foreign market learning and innovation and serves as a basis for future studies and current management strategy.

sted, utgiver, år, opplag, sider
2019. Vol. 34, nr 6, s. 1248-1258
Emneord [en]
Differences, Learning, International business, Distance, Foreignness
HSV kategori
Identifikatorer
URN: urn:nbn:se:su:diva-175909DOI: 10.1108/JBIM-12-2018-0398ISI: 000490465000010OAI: oai:DiVA.org:su-175909DiVA, id: diva2:1372210
Tilgjengelig fra: 2019-11-22 Laget: 2019-11-22 Sist oppdatert: 2022-02-26bibliografisk kontrollert

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