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Feminist citizen media in India: A study of media strategies and feminist approaches in India of today
Stockholm University, Faculty of Humanities, Department of Media Studies, JMK.
2016 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis is a qualitative analysis of conceptions of identity, media strategies and the work

practices of six Indian feminist citizen media organizations. The main actors of these

organizations have been interviewed to add knowledge regarding the complex character and

phenomena of the feminist citizen media outlets working to raise awareness of gender

equality in India. Additionally, the feminist approach of these citizen media organizations is

analyzed in relation to earlier feminist theories, to add knowledge, present and analyze their

conceptions of gender equality in the Indian context.

The analysis shows that the multifaceted approach of the rhizome (Deleuze & Guattari, 1987;

Bailey, Cammaerts & Carpentier, 2007) is useful tool when trying to capture the conceived

identities, media strategies and work practice of these citizen media organizations. The

feminist citizen media organizations do differ in media strategies and work practices, yet the

similarities in elusiveness is striking, such as the way their media strategies and work practice

transformed and developed organically in relation to the social, political and economic sphere

in which they act. Some main media strategies emphasized by the organizations include:

female empowerment; giving voice to women and subordinated groups; opposing the

narrative of mainstream media in relation to gender; to use participation in the media or

through the media; and, to identify themselves as civil democracy organizations using civic

participation. Some of the organizations are more aligned with mainstream media practice,

while others oppose such practice. The organizations are also adjusting to the restrictions of

the social, political and economic environments in which they operate – with economic

restrictions, for example, impacting changes in direction and content. The main feminist

approach of gender equality is understood as socially constructed inequalities through time

and space. Their focus on female sexual and reproductive rights correlates with earlier

theories of second wave feminism, although other feminist perspectives are also integrated.

Keywords

Multifaceted approach of the rhizome, gender analysis, feminist citizen media organizations,

interviews, media strategies and work practice, gender theory, empowerment, civic

participation

Place, publisher, year, edition, pages
2016. , p. 86
National Category
Other Humanities
Identifiers
URN: urn:nbn:se:su:diva-177949OAI: oai:DiVA.org:su-177949DiVA, id: diva2:1385280
Presentation
2019-10-04, Bangsalen, JMK, Stockholms universitet, Stockholm, 11:00 (English)
Supervisors
Examiners
Available from: 2020-02-10 Created: 2020-01-13 Last updated: 2020-02-10Bibliographically approved

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Citation style
  • apa
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