CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Discurso multimodal de resistencia en los memes "No a Keiko" antes de la segunda vuelta de las elecciones presidenciales en Perú (2016)
Stockholm University, Faculty of Humanities, Department of Romance Studies and Classics.
2020 (Spanish)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
Multimodal discourse of resistance in the memes of "No a Keiko" before the second round of presidential elections in Peru (2016) (English)
Abstract [es]

El presente estudio pretende determinar las estrategias discursivas empleadas en los memes “No a Keiko” para expresar el discurso político de resistencia en contra de Keiko Fujimori antes de la segunda vuelta electoral en Perú (2016). Con esta finalidad, se seleccionaron los 50 memes más compartidos por los usuarios de la página de Facebook “No a Keiko” (publicados entre el 11 de abril del 2016 y el 4 de junio del mismo año) y que contuvieran modos tanto visuales como verbales. Posteriormente, se analizó el material haciendo uso del Análisis Crítico del Discurso, tomando como referencia las estrategias discursivas del discurso ideológico planteadas por Van Dijk (2003a); de la multimodalidad, específicamente, del Modelo de estratos propuesto por Kress y Van Leeuwen (2001) y del fenómeno de la descortesía, tomando como base las estrategias de descortesía formuladas por Blas Arroyo (2001). Los resultados indican que el colectivo ciberactivista “No a Keiko” empleó para la elaboración de sus memes 18 estrategias discursivas, que se dividen en 12 estrategias discursivas del discurso ideológico, 4 estrategias de descortesía y otras dos estrategias discursivas más (apelar al amor a la patria y hacer un pedido al pueblo peruano). Asimismo, se observó que las tres estrategias más usadas fueron asociar al oponente, en este caso a Keiko Fujimori, con intenciones, hechos, etc. negativos, asociar a personas cercanas al oponente, en este caso a Keiko Fujimori, con intenciones, hechos, etc. negativos y la estrategia retórica hipérbaton; mientras que las menos usadas fueron el pleonasmo y el apelar al amor a la patria.

Abstract [en]

This study intends to determine what discursive strategies and by what frequency each strategy has been used in the memes of the movement “No a Keiko” to express the political resistance discourse against Keiko Fujimori before the second round of presidential elections in Peru (2016). With this purpose, the 50 most shared memes from the Facebook-page “No a Keiko” were selected (published between 11th of April 2016 and 4th of June 2016), which contained both visual and verbal modes.Afterwards, the material was analysed with the Critical Discourse Analysis, with reference to the discursive strategies of the ideological discourse proposed by Van Dijk (2003a); with the multimodality, specifically, making use of the four strata suggested by Kress and Van Leeuwen (2001) and with the phenomenon of impoliteness, with reference to the impoliteness strategies formulated by Blas Arroyo (2001).The results indicate that the cyberactivist collective “No a Keiko” employed 18 discursive strategies in their memes, which are divided in 12 discursive strategies of the ideological discourse, four strategies of impoliteness and two further discursive strategies (to appeal to love for one´s country and to make a request of the Peruvian people). Besides, it was observed that the three most used strategies were to associate Keiko Fujimori with negative acts, intentions, etc., to associate close people to Keiko Fujimori with negative acts, intentions, etc. and the rhetoric strategy hyperbaton, while the least used were pleonasm and to appeal to love for one´s country.

Place, publisher, year, edition, pages
2020. , p. 132
Keywords [en]
Discursive resistance, multimodal discourse, Internet meme, discursive strategies, elections, Peru, social networks
Keywords [es]
Discurso de Resistencia, discurso multimodal, meme de Internet, estrategias discursivas, elecciones, Perú, redes sociales
National Category
General Language Studies and Linguistics Humanities and the Arts Languages and Literature Specific Languages
Identifiers
URN: urn:nbn:se:su:diva-178939OAI: oai:DiVA.org:su-178939DiVA, id: diva2:1392640
Presentation
2020-01-15, C512, Universitetsvägen 10 C, Stockholm, 09:50 (Spanish)
Supervisors
Examiners
Available from: 2020-02-10 Created: 2020-02-08 Last updated: 2020-02-10Bibliographically approved

Open Access in DiVA

fulltext(10717 kB)9 downloads
File information
File name FULLTEXT01.pdfFile size 10717 kBChecksum SHA-512
e22e6b0222296d7c0a97cccba1ec5ffcdd05aa60989b20e1c81c11ad2be5c0206ced22fb42fc8e95112e3c816ad59d7e6141d3cf5466f11242cfd8f80fe60a9e
Type fulltextMimetype application/pdf

By organisation
Department of Romance Studies and Classics
General Language Studies and LinguisticsHumanities and the ArtsLanguages and LiteratureSpecific Languages

Search outside of DiVA

GoogleGoogle Scholar
Total: 9 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 121 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf