Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Value formation with immersive technologies: an activity perspective
Stockholm University, Faculty of Social Sciences, Stockholm Business School.
Stockholm University, Faculty of Social Sciences, Stockholm Business School.
Stockholm University, Faculty of Social Sciences, Stockholm Business School.ORCID iD: 0000-0002-5558-9014
Number of Authors: 32019 (English)In: Journal of business & industrial marketing, ISSN 0885-8624, E-ISSN 2052-1189, Vol. 35, no 3, p. 483-494Article in journal (Refereed) Published
Abstract [en]

Purpose - The purpose of this paper is to contribute a framework that explains how value is formed during the usage of immersive technologies in industrial contexts.

Design/methodology/approach - Drawing on activity theory and a customer-dominant logic, the authors tentatively develop an activity-centric framework for value formation enabled by physical and mental activities conducted by users of immersive technologies. The authors evaluate the framework through a case study focusing on the use of virtual reality (VR) in an industrial setting.

Findings - The findings from the case study illustrate the tentative framework and specify how it is enacted by users in the studied context through three physical activities constituted by a set of actions and reflected in five emotional responses.

Research limitations/implications - Both researchers and practitioners may use the framework presented in this paper as a guide for further academic and practical developments concerning the value of immersive technologies such as VR and augmented reality.

Originality/value - The activity-centric framework contributes a novel perspective to the literature on value formation enabled by immersive technologies.

Place, publisher, year, edition, pages
2019. Vol. 35, no 3, p. 483-494
Keywords [en]
Customer activity, Virtual reality, Customer-dominant logic, Augmented reality, Immersive technologies, Value-formation
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:su:diva-181398DOI: 10.1108/JBIM-12-2018-0407ISI: 000524849900001OAI: oai:DiVA.org:su-181398DiVA, id: diva2:1428456
Available from: 2020-05-05 Created: 2020-05-05 Last updated: 2023-08-29Bibliographically approved
In thesis
1. Unpacking the Value of Emerging Technologies: Experimentation, Communication and Knowledge Brokering
Open this publication in new window or tab >>Unpacking the Value of Emerging Technologies: Experimentation, Communication and Knowledge Brokering
2023 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

While many emerging technologies are making significant strides in the marketplace, others are developing at a slower pace. Historical experience has shown that their success can vary widely, from outright failure to becoming indispensable to daily life. The creation of value associated with emerging technologies has become a focal point for CEOs, business leaders, policymakers, and global forums such as the World Economic Forum. They actively explore opportunities for value creation using these technologies. Yet, the value of emerging technologies often remains uncertain since their adoption in new contexts and usage may deviate significantly from providers' intended use cases. The commercialization of emerging technologies presents a profound challenge due to the uncertain value and complex landscape of innovation.

This thesis aims to investigate the processes that help unpack the value of emerging technologies to customers in a B2B context, with a focus on processes that recognize the evolving, dynamic nature of value. The thesis contends that co - creation processes help customers in unpacking the value of emerging technologies. Given the constantly evolving nature of emerging technologies, it is important to adopt a comprehensive perspective in order to fully comprehend their complex nature. In order to address the challenges presented by the uncertain value of emerging technologies in B2B settings, this thesis proposes a framework that focuses on three co-creation processes - experimentation, communication, and knowledge brokering - that may assist customers in unpacking the value of emerging technologies for their businesses. Finally, the thesis concludes with a discussion of its contributions, both theoretical and practical implications, and recommendations for further research.

Place, publisher, year, edition, pages
Stockholm: Stockholm Business School, Stockholm University, 2023. p. 132
Keywords
commercialization of emerging technologies, unpacking the value, value co-creation, experimentation, communication, knowledge brokering, framing of emerging technologies, value proposition
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:su:diva-220425 (URN)978-91-8014-472-8 (ISBN)978-91-8014-473-5 (ISBN)
Public defence
2023-10-12, lärosal 4, hus 1, Albano, Albanovägen 28, Stockholm, 13:00 (English)
Opponent
Supervisors
Available from: 2023-09-19 Created: 2023-08-29 Last updated: 2023-09-11Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full text

Authority records

Nussipova, GulnarNordin, FredrikSörhammar, David

Search in DiVA

By author/editor
Nussipova, GulnarNordin, FredrikSörhammar, David
By organisation
Stockholm Business School
In the same journal
Journal of business & industrial marketing
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 209 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf