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Transformational shifts through digital servitization
Stockholms universitet, Samhällsvetenskapliga fakulteten, Företagsekonomiska institutionen.ORCID-id: 0000-0002-5558-9014
Antal upphovsmän: 42020 (Engelska)Ingår i: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 89, s. 293-305Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

Manufacturers increasingly look to digitalization to drive service growth. However, success is far from guaranteed, and many firms focus too much on technology. Adopting a discovery-oriented, theories-in-use approach, this study examines the strategic organizational shifts that underpin digital servitization. Notwithstanding strong managerial and academic interest, this link between digitalization and servitization is still under-investigated. Depth interviews with senior executives and managers from a global market leader revealed that to achieve digital service-led growth, a firm and its network need to make three interconnected shifts: (1) from planning to discovery, (2) from scarcity to abundance, and (3) from hierarchy to partnership. Organizational identity, dematerialization, and collaboration play a key role in this transformation. For managers, the study identifies a comprehensive set of strategic change initiatives needed to ensure successful digital servitization.

Ort, förlag, år, upplaga, sidor
2020. Vol. 89, s. 293-305
Nyckelord [en]
Digital servitization, Digital transformation, Organizational culture, Agile mindset, Data-centric business model, Big data monetization
Nationell ämneskategori
Ekonomi och näringsliv
Identifikatorer
URN: urn:nbn:se:su:diva-186261DOI: 10.1016/j.indmarman.2020.02.005ISI: 000564630800027OAI: oai:DiVA.org:su-186261DiVA, id: diva2:1485482
Tillgänglig från: 2020-11-02 Skapad: 2020-11-02 Senast uppdaterad: 2022-02-25Bibliografiskt granskad

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Sklyar, AlexeySörhammar, DavidKowalkowski, Christian

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