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Tensions in digital servitization through a paradox lens
Stockholms universitet, Samhällsvetenskapliga fakulteten, Företagsekonomiska institutionen.ORCID-id: 0000-0002-5558-9014
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2022 (Engelska)Ingår i: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 102, s. 438-450Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

Two of the most disruptive changes in today's business markets are servitization and digitalization. Their increasing convergence into digital servitization leads to tensions both within and between organizations. The authors investigate such intra- and interorganizational tensions by applying a paradox theory lens. The study draws on 56 depth interviews and multiple site visits from two cases in the aerospace and maritime industries. Linked to the paradoxes of organizing, learning, belonging, and performing, eight tensions emerge from the findings. The intra-organizational tensions include digitally enabled control, digital upkeep, professional identity, and performance priorities. In turn, the interorganizational tensions comprise platform-based coopetition, information superabundance, organizational identity, and data utilization. For practitioners working with digital services, this study suggests an audit of tensions to inform continued formulations of a mitigation strategy.

Ort, förlag, år, upplaga, sidor
2022. Vol. 102, s. 438-450
Nyckelord [en]
Business network, Digital servitization, Digital transformation, Digitalization, Paradox theory, Tensions
Nationell ämneskategori
Ekonomi och näringsliv
Identifikatorer
URN: urn:nbn:se:su:diva-204912DOI: 10.1016/j.indmarman.2022.02.010ISI: 000820328700026Scopus ID: 2-s2.0-85124810240OAI: oai:DiVA.org:su-204912DiVA, id: diva2:1661731
Tillgänglig från: 2022-05-30 Skapad: 2022-05-30 Senast uppdaterad: 2022-08-24Bibliografiskt granskad

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Sörhammar, David

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