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The paradox and change of Russian cultural values
Stockholm University, Faculty of Social Sciences, Stockholm Business School.
Stockholm University, Faculty of Social Sciences, Stockholm Business School.ORCID iD: 0000-0002-6668-1190
2022 (English)In: International Business Review, ISSN 0969-5931, E-ISSN 1873-6149, Vol. 31, no 3, article id 101944Article in journal (Refereed) Published
Abstract [en]

Existing studies on Russian culture using the dominant dimensional theory of culture (e.g., Hofstede’s), in general, offer “stereotypical” characterization of that country’s societal culture but fail to capture the dynamics of cultural values that exist in Russian business and society. We argue that this weakness stems from the either/or logic associated with such an approach. We echo the call for improving the quality of cross-cultural research by going beyond Hofstede (Tung & Verbeke, 2010) through studying cultural paradoxes and their embedded contexts (e.g., Osland & Bird, 2000) in historical and contemporary Russia. To this end, we have applied Faure & Fang’s (2008) framework which builds on the holistic, dynamic, and paradoxical Yin Yang thinking to unravel the paradox inherent and changes to Russian cultural values over time. We find that underlying paradoxical values that traditionally coexisted in Russian culture during the Communist regime have been further reinforced as a consequence of Russia’s interactions with the rest of the world. In post-Communist Russia, traditional values have not disappeared; rather, they coexist and interact with new values as a result of cultural learning and knowledge transfer in global economy. We discuss the implications of these findings for future research.

Place, publisher, year, edition, pages
2022. Vol. 31, no 3, article id 101944
Keywords [en]
Russia, Russian culture, Chinese culture, Cultural change, Cross-cultural management, Paradox, Yin Yang
National Category
Economics and Business Other Social Sciences
Identifiers
URN: urn:nbn:se:su:diva-206233DOI: 10.1016/j.ibusrev.2021.101944ISI: 000819954500004Scopus ID: 2-s2.0-85119079140OAI: oai:DiVA.org:su-206233DiVA, id: diva2:1669257
Available from: 2022-06-14 Created: 2022-06-14 Last updated: 2022-08-16Bibliographically approved

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Chimenson, DinaFang, Tony

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