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Unboxing marketing: Creating value for consumers, firms, and society
Hartmann, Benjamin
Östberg, Jacob
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
ORCID iD:
0000-0001-5447-3661
Parment, Anders
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
Solér, Cecilia
2020 (English)
Book (Other academic)
Place, publisher, year, edition, pages
Lund: Studentlitteratur AB, 2020. , p. 299
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN:
urn:nbn:se:su:diva-220611
ISBN:
9789144137506 (print)
OAI: oai:DiVA.org:su-220611
DiVA, id:
diva2:1793522
Available from:
2023-09-01
Created:
2023-09-01
Last updated:
2023-09-01
Bibliographically approved
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Östberg, Jacob
Parment, Anders
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modern-language-association-8th-edition
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modern-language-association-8th-edition
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de-DE
en-GB
en-US
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nn-NB
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