This chapter looks at one outreach campaign of POLIN—the Museum of the History of Polish Jews, The Daffodils Campaign, which annually commemorates the Warsaw ghetto uprising in 1943. My analysis is guided by media and culture scholar Stephen Duncombe’s model to assess the impact of activist art, and rests on comprehensive audience reception studies conducted between 2016 and 2018. The chapter explains how the campaign works, what effects it has on those distributing the flower and those accepting it. It thus brings insights into the campaign’s aim to ensure that the Holocaust receives and maintains a prominent place in Polish memory culture and anchors an awareness of the one thousand years of Jewish presence on Polish territories. Through the use of surveys, I interrogate to what extent the proclaimed aims meet with the way people react to and experience this socio-educational campaign.