Manga are a global phenomenon that by the 2010s had gained attention beyond the initial subcultural field. Exhibitions leaning on references to “Japan” helped to establish an acceptance among non-readers, first in Japan and later abroad. But once manga had matured as a transnational media, the situation went into reverse: manga came to be employed as a means of promoting “Japan.” Drawing on comics studies, and exhibition research, this chapter examines the relationship between exhibiting manga and representing “Japan” using the example of the world-traveling exhibition “Manga Hokusai Manga: Approaching the Master’s Compendium from the Perspective of Contemporary Comics” (The Japan Foundation, 2016-). While the first section provides a brief survey of manga exhibitions in Japan, the second (and main) section looks at how they facilitate the purpose of representing “Japan.” Attention is drawn to conditions of exhibition-making that tend to go unheeded by critics (budget, availability of exhibits, and internal conflicts). Regarding the “exhibition as narrative”, the analysis focuses on what the show in question “tells,” both verbally and visually, and what it affords. The third and closing section shifts the emphasis from representing “Japan” to representing manga. It considers the target-audiences of manga-as-comics exhibitions and suggests turning the attention from the representation of particular subject matter to spatiality as the point where graphic narratives and exhibition layout meet.