It has been suggested that a pivotal explanation for the drastic decrease in young people’s alcohol consumption is the younger generations concern with taking responsibility for a variety of areas in their lives. Emanating from this, the overall aim of this article is to consider how alcohol and drinking situations are enacted among a group of emerging adults in Sweden from this ‘generation sensible’, and how they describe the relation between alcohol, pleasure and control. The study is based on 23 qualitative interviews with people aged 19–23. Inspired by assemblage theory we analyzed how important human and non-human elements congregate in described drinking situations. The analysis showed that alcohol is enacted as a strong psychoactive substance and described like other (illegal) drugs, rather than being seen as more harmless and acceptable. Pleasure in drinking is made possible through control and planning, and in downplaying the importance of drinking and the transgressive power of intoxication. We suggest that the risk-taking element in drinking is stigmatized among groups of emerging adults. It is concluded that while alcohol is described as unimportant to several participants, alcohol assemblages are not, therefore participants work hard to shape drinking situations to counteract loss of control.