Aim: This article examines how Swedish parents navigate the multifaceted challenges of parenthood while struggling with substance use problems, including both alcohol and illicit drugs, and societal stigma. It explores how parents present themselves as responsible caregivers while distinguishing between acceptable and harmful substance use in the context of parenting. Methods: The study uses data from unstructured 15 life story interviews, conducted over the phone or Zoom. The participants narrated their life stories related to substance use problems, covering various topics like education, relationships, and parenting. The interviews were analyzed using thematic analysis to reveal strategies used by participants to mitigate perceived harm from substance use problems, enabling them to present themselves as responsible parents. Results: Three main themes were identified: Hiding, compensating, and disappearing, focusing on time and place. The analysis shows that Swedish parents manage parenthood with substance use problems and societal stigma by concealing substance use problems and maintaining a ‘façade of normality’, often scheduling use when children are asleep. Some resort to hiding substances to create the illusion of moderation. Despite challenges, like needing alternative locations for substance use problems, parents emphasize active engagement in their children’s lives. Conclusion: This study highlights how parents with substance use problems navigate parenthood amid societal stigma, revealing their strategies and challenges. These insights are vital for healthcare professionals and policymakers crafting support interventions to address parental experiences and associated emotional burdens.