Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
English in Swedish product packages: An exploratory study of how English is used in product packages sold in the dairy section in Swedish retail
Stockholms universitet, Humanistiska fakulteten, Engelska institutionen.
2014 (engelsk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
Abstract [en]

This study explores the use of English in the texts of product packages sold in Swedish retail. This includes looking at the proportion of English of the packages of four brands God Morgon, Froosh, Oatly and Wellness, as well as exploring what moves are most likely to be in English and furthermore, what cultural values are conveyed by the texts. The most significant findings are that the proportion of English varies among both between and within the brands, depending on the specific niche the products have. Furthermore, in line with previous studies, English is mainly found in the attention-grabbing moves such as headlines and leads, whereas Swedish is more frequent in the copy which serves a more explanatory and detailing function. This is true except for the texts of the brand Oatly, with the main copy also in English. The cultural values conveyed by the texts, finally, both support previous findings, but it may be suggested that some of the values, such as nature and morality, have just recently begun to be associated to English.

sted, utgiver, år, opplag, sider
2014. , s. 60
Emneord [en]
English in product packages, EFL, discourse analysis, marketing text, cultural values, promotional discourse, discourse of marketing, genre analysis, rhetorical moves
HSV kategori
Identifikatorer
URN: urn:nbn:se:su:diva-113431OAI: oai:DiVA.org:su-113431DiVA, id: diva2:784978
Veileder
Examiner
Tilgjengelig fra: 2015-02-06 Laget: 2015-02-01 Sist oppdatert: 2018-01-11bibliografisk kontrollert

Open Access i DiVA

English in Swedish product packages(7087 kB)332 nedlastinger
Filinformasjon
Fil FULLTEXT01.pdfFilstørrelse 7087 kBChecksum SHA-512
84046147402d83ace04f4c4a642555798d033dc458e87594bac0547c801bd3fdd6624106d1308d03a0f73c44cf24dd8da5e2e790b144b649365a4f1c63aea6b0
Type fulltextMimetype application/pdf

Søk i DiVA

Av forfatter/redaktør
Bohm Fiederling, Inga-Lena
Av organisasjonen

Søk utenfor DiVA

GoogleGoogle Scholar
Totalt: 332 nedlastinger
Antall nedlastinger er summen av alle nedlastinger av alle fulltekster. Det kan for eksempel være tidligere versjoner som er ikke lenger tilgjengelige

urn-nbn

Altmetric

urn-nbn
Totalt: 234 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf