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Culture led place marketing
Stockholm University, Faculty of Social Sciences, Department of Economic History.
2014 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Purpose of the Paper

The aim of this research is to study how cultural investments impact the image of a city or region. In doing so, the research focuses on the production of urban images through cultural institutions, i.e. how cities, through its cultural institutions (theatres, opera, museums, art institutions etc.) contribute to the image of the city and region and how this can serve as facilitating and catalysing social interaction as well as economic development.

Theoretical background

Investments in culture and art are important for the economic, social and environmental sustainable development of cities and regions (Throsby, 2001). Cultural and arts institutions can help establishing a bond that brings people of a community together. Such initiatives have both socio-cultural as well as economic values (Mason, 2002).

Design/Methodology/Approach

The research has been conducted through field-studies of how cultural institutions in selected cities contribute to their image and development. The research is based on a qualitative interpretive approach including interviews with key stakeholders.

Findings

Preliminary results of this study show how cultural investments influence the image of the city, and its links to economic impact.

Place, publisher, year, edition, pages
2014.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-132228OAI: oai:DiVA.org:su-132228DiVA, id: diva2:950684
Conference
Marketing Dimensions: People, places and spaces, Bournemouth, UK, 7-10 July, 2014
Available from: 2016-08-01 Created: 2016-08-01 Last updated: 2019-04-02Bibliographically approved

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