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Manga, Which Manga? Publication Formats, Genres, Users: Chapter 8
Stockholm University, Faculty of Humanities, Department of Asian, Middle Eastern and Turkish Studies. Kyoto Seika University, Kyoto, Japan.ORCID iD: 0000-0002-9588-7083
2016 (English)In: Japanese Civilization in the 21st Century / [ed] Andrew Targowski, Juri Abe, Hisanori Kato, New York: Nova Science Publishers, Inc., 2016, 121-134 p.Chapter in book (Other academic)
Abstract [en]

Since the beginning of the 21st century, manga has gained global renown to such an extent that its name is now surfacing in various discourses. What is more, politicians, journalists, and even academics show an inclination to generalize about manga. In light of both the practical political and scholarly consequences which such generalization has, this chapter calls for differentiation, focusing on manga as media. Methodologically informed by the fields of manga studies, art history, and media culture, the notion of “media” applied here conjoins the aspects of material support and technology, traditionally referred to by “medium,” with a consideration of the institutions, practices and interrelations underlying the production, distribution, and consumption of manga. Starting from historical notions mediated by the term manga, this chapter highlights how manga texts are conventionally positioned by format and site of publication, gendered and thematic genres, associated target groups and possible usages. Having proposed a tripartite classification, this chapter finally identifies a specific kind of manga that is in demand by fans on a global scale, a kind which not only matches the interactivity of the age of the internet, but historically also rests on a remarkable internal receptivity to non-Japanese comics in Japan.

Place, publisher, year, edition, pages
New York: Nova Science Publishers, Inc., 2016. 121-134 p.
Keyword [en]
manga discourse, media studies, genres, publication formats, participatory culture
National Category
Cultural Studies
Research subject
URN: urn:nbn:se:su:diva-135704ISBN: 978-1-63485-598-3 (print)OAI: diva2:1048004
Available from: 2016-11-20 Created: 2016-11-20 Last updated: 2017-02-24Bibliographically approved

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Berndt, Jaqueline
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