This overview of the handling of user profile data and user activity in some crowdsourcing tools provides a framework for analyzing data production processes in terms of embodiment (the participants’ social and cultural perspective) and gameplay (how the participants can interact through the tool). This can create a better understanding of the quality of the data in crowd produced environments, which can be particularly interesting in contexts were trustworthiness is aggregated in the network rather than provided by a single source (of unknown credibility), and as an alternative when normal sources cannot provide trustworthy information or information at all. By combining gameplay metrics with data indicating embodiment, the social production of data can become more transparent.