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After Herzog: blurring fact and fiction in visual organizational ethnography
Stockholm University, Faculty of Social Sciences, Stockholm Business School.
Number of Authors: 3
2016 (English)In: Journal of Organizational Ethnography, ISSN 2046-6749, E-ISSN 2046-6757, Vol. 5, no 3, 202-218 p.Article in journal (Refereed) Published
Abstract [en]

Purpose - The purpose of this paper is to introduce the unique artistic approach of film-maker Werner Herzog as an inspiration to rethink ethnographic studies in general and the notion of reflexivity in particular. Design/methodology/approach - This paper reviews the particularities of Werner Herzog's approach to filmmaking, linking them to the methodological tradition of visual ethnography and especially the debate about the role of reflexivity and performativity in research. Findings - Herzog's conceptualization of meaning as ecstatic truth offers an avenue for visual organizational ethnographers to rethink reflexivity and performativity, reframe research findings and reorganize research activities. The combination of multiple media and the strong authorial involvement exhibited in Herzog's work, can inspire and guide the development of meaningful organizational ethnographies. Originality/value - The paper argues that practicing visual organizational ethnography after Herzog offers researchers an avenue to engage creatively with their research in novel and highly reflexive ways. It offers a different way to think through some of the challenges often associated with ethnographic research.

Place, publisher, year, edition, pages
2016. Vol. 5, no 3, 202-218 p.
Keyword [en]
Performativity, Reflexivity, Visual organizational ethnography, Werner Herzog
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:su:diva-137778DOI: 10.1108/JOE-07-2016-0017ISI: 000388971700001OAI: oai:DiVA.org:su-137778DiVA: diva2:1063874
Available from: 2017-01-11 Created: 2017-01-10 Last updated: 2017-01-11Bibliographically approved

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Citation style
  • apa
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Language
  • de-DE
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  • en-US
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  • nn-NB
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  • Other locale
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Output format
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  • asciidoc
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