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The Construction of Leadership in written Corporate Communication: How is a company’s vision visible in top management communication?
Stockholm University, Faculty of Humanities, Department of English.
2017 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Leadership is a complex area studied in both organisational and business management theories. When performing leadership, the discourse is the core of the process and accordingly an area to be studied also within linguistics. Leadership in communication is done by giving employees a professional identity and a desired behaviour in line with the company’s vision, mission and corporate values. The Chairman’s Statement of an annual report illustrates how the top management leadership style can be visible in written communication, an area less studied than leadership in oral communication which can give a further insight into leadership discourse. In this qualitative study, it is shown that leadership is performed quite differently in four companies from three industry sectors. The vision and mission is clearly guiding all leaders in the study in their performance of their respective leadership as it is harmonised with the corporate identity of each company. Hence, the professional identity given to the employees differs from case to case. The discourse is largely affected on the specific situation for each company which emphasizes the need of analysing discourse in context of its professional practice and culture to understand it properly.

Place, publisher, year, edition, pages
2017. , 35 p.
Keyword [en]
Leadership construction, corporate communication, transactional leadership style, relational leadership style, corporate identity, employee identity, vision statement, interdiscursivity
National Category
General Language Studies and Linguistics
Identifiers
URN: urn:nbn:se:su:diva-144406OAI: oai:DiVA.org:su-144406DiVA: diva2:1112369
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Available from: 2017-06-22 Created: 2017-06-20 Last updated: 2017-06-22Bibliographically approved

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