Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Assessing the Societal Impact of Research: The Relational Engagement Approach
Show others and affiliations
Number of Authors: 13
2017 (English)In: Journal of Public Policy & Marketing JPP&M, ISSN 0743-9156, E-ISSN 1547-7207, Vol. 36, no 1, 1-14 p.Article in journal (Refereed) Published
Abstract [en]

Marketing and policy researchers aiming to increase the societal impact of their scholarship should engage directly with relevant stakeholders. For maximum societal effect, this engagement needs to occur both within the research process and throughout the complex process of knowledge transfer. The authors propose that a relational engagement approach to research impact complements and builds on traditional approaches. Traditional approaches to impact employ bibliometric measures and focus on the creation and use of journal articles by scholarly audiences, an important but incomplete part of the academic process. The authors recommend expanding the strategies and measures of impact to include process assessments for specific stakeholders across the entire course of impact, from the creation, awareness, and use of knowledge to societal impact. This relational engagement approach involves the cocreation of research with audiences beyond academia. The authors hope to begin a dialogue on the strategies researchers can use to increase the potential societal benefits of their research.

Place, publisher, year, edition, pages
2017. Vol. 36, no 1, 1-14 p.
Keyword [en]
research impact, relational engagement, transformative consumer research, societal benefit, impact assessment
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:su:diva-144587DOI: 10.1509/jppm.14.121ISI: 000401011000002OAI: oai:DiVA.org:su-144587DiVA: diva2:1127920
Available from: 2017-07-20 Created: 2017-07-20 Last updated: 2017-07-20Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full text

Search in DiVA

By author/editor
Hietanen, Joel
By organisation
Stockholm Business School
In the same journal
Journal of Public Policy & Marketing JPP&M
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar

Altmetric score

Total: 4 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf