The approach in this paper has been developed in order to document and develop the goods and virtues of various vocational practices from a practical knowledge perspective. The main concepts for this are Aristotle’s phronesis or practical wisdom and MacIntyre’s understanding of practices. Case narratives of unusual richness or success are at the core of the approach, each case representing an articulation of someone’s practical knowledge. The conclusion is that biographical cases are uniquely positioned to surface knowledge of the various goods and virtues that can be developed and enacted in a particular practice. This, in turn, contributes to the insight with which we are able to design vocational education and training curricula and tasks as well as enriching the way in which we can imagine practically wise action in various vocational contexts.