We reconsider the recently proposed mimetic gravity, focusing in particular on whether the theory is able to reproduce the inferred flat rotation curves of galaxies. We extend the theory by adding a non-minimal coupling between matter and mimetic field. Such coupling leads to the appearance of an extra force which renders the motion of test particles non-geodesic. By studying the weak field limit of the resulting equations of motion, we demonstrate that in the Newtonian limit the acceleration law induced by the non-minimal coupling reduces to a modified Newtonian dynamics (MOND)-like one. In this way, it is possible to reproduce the successes of MOND, namely the explanation for the flat galactic rotation curves and the Tully-Fisher relation, within the framework of mimetic gravity, without the need for particle dark matter. The scale-dependence of the recovered acceleration scale opens up the possibility of addressing the missing mass problem not only on galactic but also on cluster scales: we defer a full study of this issue, together with a complete analysis of fits to spiral galaxy rotation curves, to an upcoming companion paper.