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Emotion and Practice: Mothering, Cooking, and Teleoaffective Episodes
Stockholm University, Faculty of Humanities, Department of Media Studies, Fashion Studies.ORCID iD: 0000-0001-9405-1404
2017 (English)In: Marketing Theory, ISSN 1470-5931, E-ISSN 1741-301XArticle in journal (Refereed) Accepted
Abstract [en]

While emotions are a central facet of consumer culture, relatively little is known about how they are tied to the embodied and tacit aspects of everyday living. This article explores how practices organize emotions and vice versa. Pairing Schatzki’s teleoaffective structure with emotions understood as intensities that are deeply inscribed in the structural blueprints of practices, we propose that the organization of emotions and practices is recursive and based on three teleoaffective episodes: anticipating, actualizing, and assessing. To illustrate this, we present an analysis of empirical material from an ethnographic study on mothering. The practice-emotion link we unfold contributes to understanding the operation of emotions in consumer culture by specifying how practices and emotions are co-constitutive. This offers novel insights into the embodied and routinized nature of emotions, illuminates the connection between practices and individuals, and highlights the role of emotions in practice change.

Place, publisher, year, edition, pages
2017.
Keyword [en]
Emotions, Mothering, Embodiment, Affect, Practice theory, Teleoaffective structure, Consumption, Ethnography
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-149582OAI: oai:DiVA.org:su-149582DiVA: diva2:1163050
Funder
Anna Ahlströms och Ellen Terserus stiftelse
Available from: 2017-12-05 Created: 2017-12-05 Last updated: 2017-12-06

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