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No Need to Say it Out Loud: Priming and Infostructuring in Organizational Advocacy
Stockholm University, Faculty of Social Sciences, Stockholm Business School.
2017 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Studies of organizational interventions in social and political matters mostly focus on how interests are framed as messages and transmitted to audiences. We argue that it is necessary to extend the existing focus on the contents, crafting and effectiveness of overt and direct messages to consider the more covert and subtle forms of influence and intervention embedded in the strategic structuring of information. Digital transformations require that we give more attention to the way information is configured and how digital information infrastructures operate. Increasingly, the power to shape public opinion will be less about framing issues in strategic ways by composing overt and appealing messages, and more about priming audiences by organizing information and feeding algorithms in covert ways. Using illustrations from organizational advocacy, we suggest that ‘infostructuring’ may become as important as message contents, and that such forms of priming and controlling information are increasingly central to organizational interventions.

Place, publisher, year, edition, pages
2017.
National Category
Business Administration Communication Studies
Identifiers
URN: urn:nbn:se:su:diva-150165OAI: oai:DiVA.org:su-150165DiVA, id: diva2:1165407
Conference
67th Annual Conference of the International Communication Association (ICA), San Diego, California, USA, 25-29 May 2017
Available from: 2017-12-13 Created: 2017-12-13 Last updated: 2018-03-06Bibliographically approved

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CiteExportLink to record
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Citation style
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