In the geographical peripheries of European cities, trade fairs gather thousands of caravan- and motorhome enthusiasts every year; chasing the latest news from the so-called “mobile living” industry. These trade fairs are also spectacular social events, sporting temporary trade fair campsites, as well as a wide range of entertainment and activities. This chapter asks how we can understand the caravanning trade fair as a market space that challenges the dichotomy between the formal and informal economy. By ethnographically approaching a specific Swedish trade fair, Elmia Caravan and Motorhome, Leivestad looks at how the fair becomes a sphere where the selling of dwellings take place through a continuous reproduction of “like-mindedness” in an environment characterized by close connections between retailers, manufacturers and customers.