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From showroom to chat room: SVT on social media during the 2014 Swedish elections
Stockholm University, Faculty of Humanities, Department of Media Studies, JMK.
Number of Authors: 2
2017 (English)In: Convergence. The International Journal of Research into New Media Technologies, ISSN 1354-8565, E-ISSN 1748-7382, Vol. 23, no 6, 587-602 p.Article in journal (Refereed) Published
Abstract [en]

Whilst social media like Twitter and Facebook carry with them the potential for the practice of journalism, novelties like these are also associated with adaptation difficulties - perhaps especially when it comes to the interactive capabilities that services like these afford. This study employs a multi-method approach to study the different uses of Twitter and Facebook by one media company - the Swedish public service broadcaster (PSB) Sveriges Television - during the 2014 election year. Utilizing both quantitative and qualitative data, we find that Twitter was used more extensively and in a comparably more interactive fashion than Facebook. Hence we suggest Twitter, used more for interaction, functions as a chat room'; whilst Facebook, used more for broadcasting messages, can be viewed as functioning like a showroom'. As Twitter is often associated with societal elites in the Swedish context, it raises a question about the suitability for a PSB to engage to such a degree on this particular platform.

Place, publisher, year, edition, pages
2017. Vol. 23, no 6, 587-602 p.
Keyword [en]
Elections, Facebook, journalism, multi-method, political communication, public service broadcasting, social media, Sweden, Twitter
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:su:diva-150051DOI: 10.1177/1354856516644564ISI: 000415757100002OAI: oai:DiVA.org:su-150051DiVA: diva2:1166048
Available from: 2017-12-14 Created: 2017-12-14 Last updated: 2017-12-14Bibliographically approved

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  • de-DE
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  • Other locale
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  • html
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  • asciidoc
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